배용준 전통음식 문화사업을 통해 본 한식 콘텐츠의 연구

다국어 초록 (Multilingual Abstract)

Bea Young Jun, he enhanced not only enormous economical benefit but also image of Korean food dramatically as a result of proliferating the Korean food restaurant Go-See-Re. Definitely, his success is a valuable example that shows the direction we need to pursuit for traditional culture to advance in a view of culture.
However, the reference about this value related his business is minimal, and the Go-See-Re is not debated on the viewpoint of Korean culture except for Korean flow. The success is Go-See-Re is supported by the characteristic of Korean traditional culture but it could be underestimated that all about his success is only because of Korean flow, which is narrow minded opinion. Therefore, the purpose of this research placed on finding fundamental reasons of his business success in the viewpoint of culture. Furthermore, this research might offer the new clue of how the Korean food becomes globalized, which is Korean food foundation is striving.
The traditional culture is inheritance accumulated the wisdoms and emotions of ancestors through long standing history. It affects the thoughts and actions of descendants and stays on their mindset. In addition, here is realistic significance of traditional culture. It apparently appears on traditional culture business of Bea Yong Jun, especially Go-See-Re which is the representative of the traditional food cultural business. When we examine Go-See-Re, any westernized style is not found. It sticks to traditional Korean unique style which differentiates with other countries and that is a competitive point of Go-See-Re.
Any country has its own traditional culture, and the food culture is the best one that shows its identity very well.
The Korean culinary culture presents Korean unique living style, and it expresses historical and cultural property. Moreover, it includes Korean spirits and evaluated very outstanding. The Korean food is advanced with long-developed traditional culture and very intrinsic.
This research puts forwards relations clearly between Bea Young Jun traditional-food-cultural-business and Korean culture, and based on this result, it suggests the way of practical use of the Korean-food-contents and the direction point of the Korean-food-cultural-business through the gap-exist of Korean values.

목차 (Table of Contents)

• Ⅰ. 서론 1
• 1. 연구의 배경 및 목적 1
• 2. 선행연구 분석 3
• 3. 연구범위 및 방법 5
• Ⅱ. 한국 전통음식 문화산업의 세계화 현황 7
• 1. 문화적 특징으로서의 한국 전통음식 7
• 2. 현대인들의 식생활 변화에 따른 전통음식의 산업화 12
• 3. 한국 전통음식에 대한 세계인의 인식 15
• 4. 전통음식 문화사업의 세계화 현황 18
• 1) 한식재단의 추진 배경과 경과 18
• 2) 한식 재단의 추진 현황과 문제점 23
• (1) 한식재단의 추진 현황 23
• (2) 한식재단 추진 현황의 문제점 27
• Ⅲ. 배용준의 전통음식 문화사업의 사례와 요소 34
• 1. 전통음식 문화사업의 추진 배경 34
• 2. 전통의 현대화를 통한 배용준의 전통음식사업 35
• 1) 고시레의 공간구조 35
• 2) 전통음식의 현지화 40
• 3. 이미지를 통한 브랜드의 확립 43
• 4. 배용준 전통문화 사업의 핵심요소 50
• 1) 한식의 콘텐츠화 요소 50
• 2) 고시레 안에서의 한국인의 정신문화 53
• 5. 한국인의 가치관을 통한 공감대의 형성 54
• Ⅳ. 한국 전통음식 문화사업의 가치관과 콘텐츠의 활용 57
• 1. 한국 전통음식 안에서의 한국인 가치관의 중요성 57
• 2. 한국인의 가치관으로서의 사이존재 61
• 3. 한국 문화의 특성으로 본 한식 콘텐츠의 활용 63
• 4. 한식 문화사업의 지향점 65
• Ⅴ. 결론 69
• 참고문헌 72
• Abstract 77