Service workers are demanded to hide their emotions and express the ones that the customers want by their organizations. Controlling one's own emotions and expressing what the organization wants are emotional labor. Those who perform emotional labor h...
Service workers are demanded to hide their emotions and express the ones that the customers want by their organizations. Controlling one's own emotions and expressing what the organization wants are emotional labor. Those who perform emotional labor have low job satisfaction and give negative influence on their organizations.
Burnout is the result of receiving emotional pressure repeatedly in the process of maintaining close relationships with people for a long time. It causes dysfunctions on all of the health, emotional stability, and organizations of the service workers.
Therefore, this study set stress coping strategy and social support as moderating variables, grasped what influences emotional labor had on burnout, and grasped whether the stress coping strategy and social support eased the influence on the burnout.
Examined and organized the precedent researches on emotional labor, burnout, stress coping strategy, and social support, and conducted surveys with questionnaires, targeting the workers at department stores and hotels. A hierarchical regression analysis and hierarchical moderated regression analysis were conducted.
The result of the study showed that as the frequency of emotional labor increased and surface acting increased, emotional exhaustion increased, and as deep acting increased, emotional exhaustion decreased. The moderation effect of the stress coping strategy and social support were partially adopted.
This study's point of implication is that it confirmed a positive aspect that deep acting of emotional labor decreased emotional exhaustion unlike the existing study on emotional labor focused on the negative results. Also, the study experimented with the stress coping strategy as a moderating variable between emotional labor and burnout for the first time, showed that there was a moderation effect, and showed the necessity for educating coping skills centering on these aspects and developing diverse programs.