디지털 지상파 재송신 정책에 관한 연구 = Research on Terrestrial Retransmission Policy of DTT(Digital Terrestrial Television)

다국어 초록 (Multilingual Abstract)

"Research on Terrestrial Retransmission Policy of DTT (Digital Terrestrial Television)"

This study is done to establish principles for the digital terrestrial retransmission of Korea in need for the Broadcasting & Telecommunications Convergence Era. There’s some change in the paradigm of terrestrial retransmission as digital broadcasting has a high industrial value which differentiates from the analog broadcasting system in the past. Terrestrial operators are paying attention to the value of digital terrestrial. They have participated in a competitive market, withdrawing their voluntarily support for free-obligatory retransmission. Organization of the legal system has not been completed in the situation of the ongoing confliction between each operators over the terrestrial retransmission issue.
The result of examining the scope and category of public service broadcasting regulation and the overall domestic regulation system is the adopting of the national control model and monopolistic control by the government. Therefore, to find the solution to these problems, a legal system is necessary to change to a different type of regulation which can help harmonize public interest and the proper function of the market.
In the result of examining the legal status of national terrestrial retransmission which has been established before the introduction of the digital environment, some rules are not well applied to the retransmission of digital terrestrial. Article 78 of the Broadcasting Act does not have a detailed definition because it is mainly legislated for compulsory and areal retransmission. The service providers were not well-informed about the law. Even the copyright law is also not very useful to protect the industrial value of the digital retransmission. And ambiguous provision regarding retransmission makes a social debate. All New-media has a experience of trouble over terrestrial retransmission and they point out a lot of problem of retransmission system.
I tried to figure out the problems through studies in comparison of international cases. Each country is trying to seek the principles of digital retransmission, and it may suggest the principles in accordance with regional characteristics and approve only the obligatory retransmission of public broadcasting. In the U.S., while focusing on market-oriented based negotiations, it’s optional for terrestrial broadcasters to acknowledge the obligatory retransmission. In Japan, cable TV providers observe the copyright law. In addition, terrestrial broadcasters are required to solve the difficulties viewing digital suit by using satellite TV stations to make up for the weakpoints. In this way, each of them is instituting the principles of digital retransmission in the adequacy for its circumstance.
I tried to find the direction of digital retransmission through in-depth interviews with each operators of broadcasting. Terrestrial broadcasters observe the system of obligatory retransmission negatively and have been questioned against the rights of universal access and viewings. They highly support the copyright protection and perceive that the excessive government intervention in the market should be blocked. On the other hand, cable operators insist that the range of the obligatory retransmission should be reset and that the free digital terrestrial retransmission should be continued. Satellite broadcasters have also supported that universal access to viewers should be protected by adopting the obligatory retransmission or free service. As late comers, satellite broadcasters and IPTV providers appeal for feeling excluded in the administrative task of the Communications Committee.
In conclusion, based on the problems discussed throughout this research, the principles of Korean digital retransmission should be evaluated in three ways. First, the viewers should be protected from the damage they could face through establishing the obligatory retransmission rules securing the universal access to viewers. Secondly, the industrial value of digital broadcast is required to be protected through the completion of a copyright. Finally, it seems that the overall media market needs to be evaluated for developing a fair environment for competition.

목차 (Table of Contents)

• 제1장 서론 1
• 제1절 연구의 배경 및 목적 1
• 제2절 연구문제 3
• 제3절 연구방법 7
• 1.용어 정의 7
• 2.연구방법 9
• 제2장 이론적 논의 12
• 제1절 선행연구 12
• 1.공익적 관점의 의무재송신 연구 12
• 2.산업적 관점의 시장주의 연구 14
• 3.방송사업자의 저작권 연구 16
• 제2절 디지털 방송의 패러다임 18
• 1.디지털 방송의 규제 이념 18
• 2.방송 디지털화와 산업주의 19
• 제3절 소결 23
• 제3장 디지털 지상파 재송신에 관한 현황 조사 25
• 제1절 미국 디지털 지상파 재송신 현황 25
• 1.관련 법체계 25
• 2.디지털 재송신 현황 29
• 3.실제사례 31
• 제2절 영국 디지털 지상파 재송신 현황 34
• 1.관련 법체계 34
• 2.디지털 재송신 현황 38
• 3.실제사례 39
• 제3절 일본 디지털 지상파 재송신 현황 41
• 1.관련 법체계 41
• 2.디지털 재송신 현황 46
• 3.실제사례 48
• 제4절 국내 디지털 지상파 재송신 현황 51
• 1.관련 법체계 51
• 2.디지털 재송신 현황 55
• 3.실제 사례 57
• 4.소결: 국내외 재송신의 지향점 비교 59
• 제4장 국내 지상파 재송신 법제 현황과 문제점 61
• 제1절 지상파 재송신 소송 61
• 1.소송의 개요와 쟁점 61
• 2.원고(지상파)의 주장 62
• 3.피고(케이블)의 주장 63
• 4.법정 판결 65
• 제2절 재송신 법제 문제 분석 68
• 1.국내 의무재송신 법제 경위 및 경과 68
• 2.국내 재송신 제도의 문제점 72
• 제3절 재송신 매체별 논란과 사업자 인식 75
• 1.케이블의 ‘역외재송신 및 신호변조’ 문제 75
• 2.위성의 역외재송신과 ‘지역방송 보호’ 문제 80
• 3.IPTV에서의 ‘실시간 CPS 계약’ 문제 86
• 4.위성 DMB에서의 ‘지상파 재송신 거부’ 문제 91
• 제5장 결론 및 제언 100
• 제1절 디지털 재송신 원칙의 방향 100
• 제2절 연구의 한계 103
• 참고문헌 104