The purpose of this study was to examine the influence of coaching, which is internally used as a method of cultivating talented persons in an organization, upon members' job performance and job satisfaction. For this, study questions were established...
The purpose of this study was to examine the influence of coaching, which is internally used as a method of cultivating talented persons in an organization, upon members' job performance and job satisfaction. For this, study questions were established as follows:
First, "Do the four constituents of coaching (direction, development, accountability, relationship) have influence upon members' job performance?" Second, "Do the four factors of coaching have influence upon members' job satisfaction?" Third, "Is there any relationship between job performance and job satisfaction?"
In order to examine study questions, a questionnaire survey of 300 employees at domestic A company was carried out. 238 responses were collected and the rate of response was 79%. The questionnaire consisted of 30 questions, selected from the Coaching Factors developed by Stowell and Choe Chi-yeong, the Job Performance used by Phillai & Williams, and Jo Seong-jin, and the Job Satisfaction used by Quinn & Stains, and Han Bong-ju. Collected data were analyzed with such statistical techniques as reliability analysis, regression analysis, correlation analysis and so on. Study findings are as follows:
First, leaders' coaching had influence upon members' job performance. Among coaching constituents, only direction had influenced upon job performance. Leaders' coaching had influence upon workers and section chiefs by positions, and upon sales/marketing and R&D by jobs.
Second, leaders' coaching had influence upon members' job satisfaction. Among coaching constituents, direction, accountability and relationship had influenced upon job satisfaction. Leaders' coaching had influence upon workers, acting section chiefs and section chiefs alike by positions, and upon sales/marketing, R&D and managerial support alike by jobs.
Third, there were correlations between members' job performance and job satisfaction. The correlation among workers was the highest and it was followed by the correlation among acting section chiefs and among section chiefs in order. Regarding jobs, only sales/marketing and R&D had correlations between them.
In conclusion, out of four constituents of coaching, only direction presentation had influenced upon members' job performance and job satisfaction alike. Direction is to make members have interests in jobs and establish goals, thus having visions. Therefore, A company's employees wanted such leadership that presenting definite goals and directions for them and making them have visions. Second, when a leader carries out coaching, he or she must take members' positions into account. Members' capability varies by their positions. So, leaders' coaching must also vary by members' positions. Third, when a leader carries out coaching, he or she must take members' jobs into account. According to jobs, the relationship between the upper and lower positions, the relationship between co-workers and the atmosphere of sections are different. Therefore, leaders must employ appropriate coaching strategies according to members' jobs. Coaching seems to be generally recognized as focusing on the development of members' capability. But study findings show that coaching takes the lead in members' establishment of goals for themselves, presents the goal and direction of jobs clearly, and helps members establish visions. In addition, members want such a leader with whom they can maintain mutually reliable relations. Therefore, it is necessary for a leader to examine members and then establish an appropriate coaching strategy.