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ABSTRACT A Study on the Revitalization Strategy of Local Culture Festivals Hui Nan Department of International Business Graduate School of Woosuk University This paper investigates the possibility of festival revitalization strategy and its appl...
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https://www.riss.kr/link?id=T11736447
- 저자
-
발행사항
삼례: 우석대학교, 2009
- 학위논문사항
-
발행연도
2009
-
작성언어
한국어
- 주제어
-
KDC
386.1 판사항(4)
-
발행국(도시)
전북특별자치도
-
형태사항
v, 64p.: 삽도; 27cm.
-
일반주기명
참고문헌: p.60-61
-
소장기관
- 우석대학교 중앙도서관
- 우석대학교 중앙도서관
-
0
상세조회 -
0
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부가정보
다국어 초록 (Multilingual Abstract)
ABSTRACT
A Study on the Revitalization Strategy of Local Culture Festivals
Hui Nan
Department of International Business
Graduate School of Woosuk University
This paper investigates the possibility of festival revitalization strategy and its application to city marketing by way of the local food festival in Jeonju, Korea. Local festival effects the development and image of the city. Effective factors to city marketing will be found by empirical research.
Local festival should have the efficiency in economic aspect and self-image consistency that are suitable to the city resources. Successful city marketing by festivals must have managerial mind, differential image-strategy, and basic hardwares for the local festival. This paper suggests the key factors for festival - tour merchandising, target selection and systematic promotion process.
Jeonju is famous for its food restaurant and Korean traditional houses. Food festival empirical research shows the importance of internet promotion and word-of-mouth in order to successful local festival. The joint between festival and tour should be organized for increasing the economic effect of festival. A town's cultural activities can improve the quality of life and instill in residents a sense of civic ride. In conclusion, the local festival is one of the ways for revitalizing city images.
A Study on the Revitalization Strategy of Local Culture Festivals
Hui Nan
Department of International Business
Graduate School of Woosuk University
This paper investigates the possibility of festival revitalization strategy and its application to city marketing by way of the local food festival in Jeonju, Korea. Local festival effects the development and image of the city. Effective factors to city marketing will be found by empirical research.
Local festival should have the efficiency in economic aspect and self-image consistency that are suitable to the city resources. Successful city marketing by festivals must have managerial mind, differential image-strategy, and basic hardwares for the local festival. This paper suggests the key factors for festival - tour merchandising, target selection and systematic promotion process.
Jeonju is famous for its food restaurant and Korean traditional houses. Food festival empirical research shows the importance of internet promotion and word-of-mouth in order to successful local festival. The joint between festival and tour should be organized for increasing the economic effect of festival. A town's cultural activities can improve the quality of life and instill in residents a sense of civic ride. In conclusion, the local festival is one of the ways for revitalizing city images.
ABSTRACT
A Study on the Revitalization Strategy of Local Culture Festivals
Hui Nan
Department of International Business
Graduate School of Woosuk University
This paper investigates the possibility of festival revitalization strategy and its application to city marketing by way of the local food festival in Jeonju, Korea. Local festival effects the development and image of the city. Effective factors to city marketing will be found by empirical research.
Local festival should have the efficiency in economic aspect and self-image consistency that are suitable to the city resources. Successful city marketing by festivals must have managerial mind, differential image-strategy, and basic hardwares for the local festival. This paper suggests the key factors for festival - tour merchandising, target selection and systematic promotion process.
Jeonju is famous for its food restaurant and Korean traditional houses. Food festival empirical research shows the importance of internet promotion and word-of-mouth in order to successful local festival. The joint between festival and tour should be organized for increasing the economic effect of festival. A town's cultural activities can improve the quality of life and instill in residents a sense of civic ride. In conclusion, the local festival is one of the ways for revitalizing city images.
목차 (Table of Contents)
- < 목 차 >
- 제 1 장 서 론 1
- 제 1 절 연구배경과 목적 1
- < 목 차 >
- 제 1 장 서 론 1
- 제 1 절 연구배경과 목적 1
- 제 2 절 연구범위와 방법 6
- 제 2 장 지역축제의 이론적 배경 7
- 제 1 절 지역축제에 관한 이론적 고찰 7
- 1. 지역축제의 개념 7
- 2. 축제의 분류 9
- 3. 지역축제 개최 효과 14
- 제 2 절 지역축제와 도시마케팅 관련 선행연구 15
- 제 3 장 장소마케팅을 위한 지역문화축제의 활성화 21
- 1. 지역문화축제 활성화 전제조건 21
- 2. 지역문화축제의 관광상품화 전략 26
- 3. 지역문화축제를 통한 지역발전 34
- 제 4 장 지역문화축제마케팅에 관한 사례연구 39
- 제 1 절 사례연구의 개요 39
- 제 2 절 분석결과와 해석 40
- 1. 음식점에서 중요한 요인 40
- 2. 음식축제의 정보원 42
- 3. 축제의 동반자 44
- 4. 전주의 추천음식 46
- 5. 음식축제시 방문 구경거리 체험 48
- 6. 음식축제시 지출액 50
- 7. 음식축제의 부문별 만족도 52
- 8. 음식축제의 기대효과 54
- 9. 축제의 추천정도 분석 55
- 10. 전주음식축제 재방문 의향 56
- 제 5 장 결 론 58
- 참 고 문 헌 60
- 설 문 지 62
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