This study analyzed whether University's Management of Intellectual Property Rights has a meaningful effect on technology transfer performance. For this analysis, Negative Binomial Regression is adapted as a methodology with Michael Porter's Diamond M...
This study analyzed whether University's Management of Intellectual Property Rights has a meaningful effect on technology transfer performance. For this analysis, Negative Binomial Regression is adapted as a methodology with Michael Porter's Diamond Model as a analytical model. The results are found as follows.
First, in the Factor Conditions, the extensive evaluation of the universities' technology positively affects the technology transfer performance whereas the incidence of technology pre-examination negatively affects technology transfer performance.
Second, the marketing activity falls into the Demand Conditions. The marketing activity resulted enhancing technology transfer performance in technology marketing activities, promotion of technology transfer, the ratio of market testing for technology transfer and online technology transfer system whereas technology transfer conference caused negative effects on technology transfer performance.
Third, in the Related and Supporting Sectors, the period of using specialized and exclusive technology transfer organization and its online utilization affect in enhancing technology transfer performance whereas the number of the exclusive and specialized researcher deemed insignificant.
Fourth, in the Strategy, Structure and Rivalry, the support and willingness of CEO positively affects the enhancement of technology transfer whereas dividing incentives among researchers yielded negative effect on technology transfer performance.
Last, as an exogenous variable, the technology transfer performance of public university was higher than that of private universities, as such, this study suggested all possible variables necessary for technology transfer to be improved with a strategy and vision in the university and attempted to do comprehensive analysis.
Keywords: University, technology transfer, Diamond Model, Negative Binomial Regression,, technology transfer performance, technology transfer strategy, technology transfer activities