브랜드 돈육과 수입산 돈육의 선호도에 관한 조사연구 = A Survey on the Consumer's Preference of Branded Pork and Imported Pork

다국어 초록 (Multilingual Abstract)

This survey was conducted to investigate the consumption behaviors for preference of branded pork and imported pork including consumer's prospects for branded pork.
Data were collected throughout questionnaires from a total of 253 consumers on February, 2008.
The results obtained were as follows ;
1. 54.0% of consumers responded that they preferred brand-pork as 「moderate」. Secondly, they showed preference of brand-pork of 41.7%.
The significant differences were not statistically shown all in educational group and living area group, respectively.
However, there was significant difference among yearly income class(p<0.05). Consumers with high income preferred more branded-pork than those in low income.
2. 64.6% of consumers did not like the imported pork. There were no significant differences both in educational and living area groups. However, the significant difference was found in yearly income class(p<0.05). Accordingly, consumers with low income did not like imported pork, but those with high income preferred that.
3. Consumer's prospects for consumption of brand-pork were bright(53.6%). The significant differences were not statistically all found in educational, living area and yearly income groups, respectively. However, consumer's prospects for brand-pork in high educational class as well as high income groups have tendency to be bright in the future.

목차 (Table of Contents)

• Ⅰ. 서론 1
• Ⅱ. 조사대상 및 방법 3
• 1. 조사대상 3
• 2. 조사항목 및 방법 4
• 3. 통계처리 5
• Ⅲ. 결과 및 고찰 6
• 1. 브랜드 돈육의 선호도 6
• 2. 수입산 돈육의 선호도 8
• 3. 브랜드 돈육의 소비전망 10
• Ⅳ. 요약 13
• Ⅴ. 참고문헌 15
• ABSTRACT 17