This study has started from recognizing the fact that the breeding of pets can be an important social activity, given that many people in the modern world find it difficult to rely on the relationships with other human beings in filling their needs fo...
This study has started from recognizing the fact that the breeding of pets can be an important social activity, given that many people in the modern world find it difficult to rely on the relationships with other human beings in filling their needs for some affection.
Since 1990s the nation has seen the full scale transformation of the society to the consuming one, weakened communities, and increased daily alienations and lonely sensitives, leading to the rapidly growing number of pets. Especially since 1990, the phenomenon has undergone a quantitative expansion to enter into the stage of qualitative maturity beginning from 2003, inducing a variety of changes to the pet industries, medium, systems, etc. but still remaining at the transitional point in terms of the settlement of the culture recognizing the pets as a companion.
Despite the task to resolve with the culture of 'Pet as a Companion', the pets in Korean society have a significant meaning to many people as a life friend, not a means but a purpose itself, and a catalysis in forming a new community. As shown in the cases of interviews, may people of today find their joys and meaning of life in their pets as a target of their emotional engagement from the prospect of personal concerns, relationship with their families and social relations, in the process of experiencing some small and big changes. Pets allow them to adjust their daily lives and expand their social relations, eventually making them to realize they are enjoying themselves 'here and now' through the active daily practices. Therefore, it seems the lives of modern human beings have been continuously isolated by the capitalism that has already settled deeply into their lives but they could manage to resort to their pets in actively changing their daily routines and finding the meaning of life, accommodating their pets into namely the community of emotion to rise from an individual who are fractionated and divided. In this sense, pets might be the key solution in overcoming the isolation and enjoying the moment.
As another aspect of the fractionated and isolated individuals, in the modern world where a community has been formed around the pets, the increased pets can be a signal that the relations between human beings and nature are recovering to a close one. This signal is found in the attempts of many people who try to emotionally interact with their pets and make effort to co-exist with other people and the nature by means of their pets, emotionally. This study is limited to observing the relations between the mankind and their pets, but for the above rationals, it will be also dealing with the relations between ourselves, i.e. the human beings.