기업가정신, 시장지향성 및 조직문화가 기업성과에 미치는 영향 : 학원경영을 중심으로 = The Effect of Entrepreneurship, Market Orientation and Organizational Culture on Business Performance

다국어 초록 (Multilingual Abstract)

Competition between latest industry is controlled a fever and enterprise was revealed in various danger by business fluctuation. Therefore, possession of entrepreneurship and market orientation is important virtue variable may become growth of enterprise and important source of competitive power.
Therefore, this research verified effect that entrepreneurship, market orientation and organizational culture get in business performance with academy manager.
Purpose of this research is first, it is that search concept for entrepreneurship and market orientation, organizational culture. Second, it is that verify effect relation with entrepreneurship and market orientation, organizational culture and business performance on academy. Third, I wish to offer academy manager working-level suggestion point to study finding role foundation.
To get the result of this research, we got the hypothesis related to entrepreneurship, market orientation and organizational culture. After that, we got the influence on business performance by these variables. And we carried out actual proof analysis through frequency analysis, factor analysis, reliability analysis, correlation analysis and multi regression analysis with SPSS 15.0.
The major findings from this study are summarized as follows: Firsts, entrepreneurship have significantly positive effects on business performance. Formation which entrepreneurship is high acts actively in environment change and acts spontaneously in reaction of rival company.
Second, market orientation have significantly positive effects on business performance. Special quality of academy management, because was exposed in various competition circumstance of comprehension and competition academy about request about trainee and students' parents of academy, can know that market orientation effort and mind are important factor.
Third, organizational culture have significantly positive effects on business performance. Therefore, relationship orientations may contribute to improve result of academy formation with lively communication between member of academy support.
Finally, several implications for researchers and practitioners, limitation of this study and future direction were suggested.

목차 (Table of Contents)

• 표목차 = ⅲ
• 그림목차 = ⅳ
• Ⅰ. 서론 = 1
• 1. 연구목적 = 1
• 2. 연구의 방법 및 범위 = 3
• 3. 논문의 구성 = 4
• Ⅱ. 이론적 배경 = 5
• 1. 기업가정신 = 5
• 1) 기업가정신의 개념 = 5
• 2) 기업가정신의 구성 = 7
• 3) 기업가정신의 연구흐름 = 9
• 4) 기업가정신과 경영성과 = 12
• 2. 시장지향성 = 14
• 1) 시장지향성의 개념 = 14
• 2) 시장지향성의 구성 = 15
• 3) 시장지향성과 경영성과 = 19
• 3. 조직문화 = 22
• 1) 조직문화의 개념과 분류 = 22
• 2) 관계지향 문화 = 26
• Ⅲ. 실증연구의 설계 = 27
• 1. 연구가설 및 연구모형 = 27
• 2. 변수의 조작적 정의 = 31
• Ⅳ. 실증연구 = 33
• 1. 일반적 특성에 관한 분석 = 33
• 2. 요인분석과 신뢰성 분석 = 36
• 3. 차이분석 = 40
• 4. 가설검증 = 43
• 5. 분석결과의 논의 및 해석 = 46
• Ⅴ. 결론 = 48
• 참고문헌 = 51
• 설문지 = 57
• Abstract = 63
• 감사의 글 = 66