메가이벤트에 대한 지역주민의 애착도와 영향인식에 관한 연구 : 2008 중국 베이징올림픽을 중심으로 = (A) Study on Place Attachments and Perceptions of Local Residents toward Mega Event : Foucsed on 2008 Beijing Olympics

다국어 초록 (Multilingual Abstract)

Many studies have been conducted on resident attitudes toward tourism and tourism development. However, studies focused on the residents' place attachment and perceptions of mega event are still insufficient. Mega events such as World's Fairs and Olympics can be defined as events which yield extraordinarily high levels of tourism, media coverage, prestige or economic impact for the host community or destination. Since the attitudes of local residents are essential for successful operation of mega events, the main objective of this study is to examine place attachment and perceptions of residents of 2008 Beijing Olympics hosting cities. The definition of mega event and the impacts and influences of mege-events held in China were discussed in the study. The study which based on earlier studies focused on both the positive and the negative of residents' perceptions of economic, social, cultural, environmental and tourist aspects. Data were collected from residents of Beijing, Shanghai, Shenyan, Qingdao which were the Beijing Olympics hosting cities, from September 22 to October 9 after the 2008 Beijing Olympics. A total of 360 useful samples were collected. SPSS 12.0 for windows was used as data analytic tools. Frequency, factor analysis, reliability analysis, ANOVA, regression analysis and t-tests were utilized to analyze the collected data. The finding revealed that the place attachment is likely to influence host community's perception of impacts and their support. This results of the study may aid in the planning of mega event in the future. Theoretical and managerial implications were also discussed in the study.

목차 (Table of Contents)

• 제1장 서론 = 1
• 제1절 연구의 배경 = 1
• 제2절 연구의 목적 = 3
• 제3절 연구의 범위와 방법 = 4
• 제2장 이론적 고찰 = 5
• 제1절 메가이벤트(Mega Event) = 5
• 1. 메가이벤트의 개념 = 5
• 2. 메가이벤트 영향 = 13
• 3. 메가이벤트 관련 선행연구 = 18
• 제2절 지역사회 애착도와 지역주민의 인식 = 22
• 1. 지역사회 애착도 = 22
• 2. 지역사회 애착도의 구성요소 = 27
• 3. 지역주민의 인식 = 30
• 4. 메가이벤트에 대한 지역주민의 인식 관련 선행연구 = 32
• 제3장 연구 설계 = 37
• 제1절 연구모형 및 가설설정 = 37
• 1. 연구모형 및 가설설정 = 37
• 2. 용어의 조작적 정의 = 38
• 제2절 연구조사 설계 = 40
• 1. 설문의 구성 = 40
• 2. 표본추출과 자료수집 = 41
• 제4장 실증분석 및 결과 = 43
• 제1절 표본의 인구통계적 특성 = 43
• 제2절 변수의 신뢰성 및 타당성 분석 = 44
• 1. 신뢰성 분석 = 45
• 2. 타당성 분석 = 47
• 제3절 가설의 검증 = 51
• 제4절 가설 검증의 요약 = 64
• 제5장 결론 = 67
• ABSTRACT = 70
• 참고문헌 = 72
• 부록 설문지 = 76