기업의 사회적 책임이 기업의 이미지와 소비자의 구매의도에 미치는 영향에 관한 연구 : 국내 4대 기업을 중심으로

다국어 초록 (Multilingual Abstract)

Currently, The industry share in domestic industry is increasing. In this study, The influence of CSR on corporate image, purchase intention and the research data were analyzed by using SPSS 14.0 statistics package, and the data were subject to reliability analysis, regression analysis and correlation analysis.
We conducted a close investigation into the attributes affecting the corporate image and purchase intention the CSR industry, and into the causal relationship between these concepts by actual analysis approach. Based on the research, we will suggest some plans for improving corporate social responsibility of CSR industry and increasing the number of corporate image and purchase intension.
Recently the importance of corporate social responsibility in the world has been realized. The production and service-oriented companies simply the economic value of the entire society, not just an emphasis on social responsibility. It should be in the business environment changes, the company's survival and sustainable management is an essential element is required.
The more one studies the research on the social responsibility of Corporate Social Responsibility, the simple aspects are emerging about the shortcomings pointed out as the focus has been about.
This research is the social responsibility of companies to buy the company's image and affect the model, which represents a lot of interest in the company's social responsibility aspect of the social contribution and environmental aspects, the community aspects of the company products and corporate image Attribute, and the purchase will also keep in mind the impact of, and based on the theoretical analysis and the proof is to identify it. Social responsibility through the study of literature for the first time an independent variable, and also the relationship of corporate image and the purchase was provided.
With the purpose of research presented in the study, the first of social responsibility and social factors. Ever of the environment. Local social factors and corporate image, purchase of a set of concepts and the theoretical study of the leading research independent variable and the The analysis of the relationship between the two factors dependent variable said.
In this research a 20-50 consumer awareness of corporate social responsibility of the company's image, not of purchases and to recognize the importance of influence, is common. This study of the overall population that is realistic to recognize the limitations to collect a sample of 20-50 or more of a sample of 250 adults. The social responsibility of the survey sample for a particular business awareness and influence of a particular group that is not all about worker, housewives, students, civil servants, professional anything men and women for a total of 250 people. Corporate Citizenship Responsible for the corporate image, to assess the impact of purchases to a survey technique was used. Rating scale is not at all 'and'1', 'so that the'7' to the number of rikert scale using a 7-point scale.
As a result, corporate social responsibility through this research on the significant impact the company's image, but also the social responsibility of businesses to purchase a significant influence on the show as service providers and researchers have more interest in the research is needed. Social responsibility, such as the above information, whose purchase of the company's image and should be aware that an important element.

목차 (Table of Contents)

• 제 1 장 서론 = 1
• 제 1 절 연구의 배경 = 1
• 제 2 절 연구 목적 = 3
• 제 3 절 연구 방법 및 구성 = 3
• 제 2 장 이론적 고찰 = 6
• 제 1 절 사회적 책임 = 6
• 1. 사회적 책임의 개념 = 6
• 2. 기업의 사회적 책임의 유형과 구성 요인 = 11
• 3. 기업의 사회적 책임 선행연구 = 15
• 제 2 절 기업 이미지 = 16
• 1. 이미지의 개념 = 16
• 2. 기업 이미지의 개념 = 17
• 3. 기업 이미지의 구성요인 = 20
• 4. 기업 이미지의 선행연구 = 22
• 제 3 절 구매 의도 = 24
• 1. 태도 = 24
• 2. 구매 의도의 개념 = 25
• 3. 구매 의도의 선행연구 = 26
• 제 4 절 기업의 사회적 책임과 기업이미지, 구매의도와의 관계 = 28
• 1. 기업의 사회적 책임과 기업이미지와의 관계 = 29
• 2. 기업의 사회적 책임과 구매 의도와의 관계 = 30
• 제 3 장 가설의 설정 및 연구모형의 설계 = 32
• 제 1 절 연구가설의 설정 = 32
• 제 2 절 연구모형의 설계 = 32
• 제 3 절 표본의 구성 = 33
• 1. 대상기업 = 33
• 2. 모집단의 정의 = 34
• 3. 표본의 설계 = 34
• 제 4 절 설문지의 구성 및 분석방법 = 34
• 1. 설문지의 구성 = 34
• 2. 분석방법 = 36
• 제 4 장 실증분석 = 37
• 제 1 절 기초통계분석 = 37
• 1. 조사응답자의 인구통계학적인 특성 = 37
• 2. 기업의 기업의 사회책임활동 구성요소 기술통계적 특성 = 38
• 3. 기업의 이미지, 소비자의 구매의도의 기술통계적 특성 = 41
• 제 2 절 신뢰성 분석과 상관관계분석 = 43
• 1. 설문문항의 신뢰성 검증 = 43
• 2. 변인들 간 상관관계 검증 = 44
• 제 3 절 가설 검증 및 해석 = 46
• 1. <연구가설 1>의 검증 = 46
• 2. <연구가설 2>의 검증 = 54
• 제 5 장 요약 및 결론 = 60
• 제 1 절 연구의 요약 = 60
• 제 2 절 연구의 시사점 = 61
• 제 3 절 연구의 한계점 및 미래 연구 방향 = 61
• [참고문헌] = 64
• [설문지] = 71
• [부록] = 79
• ABSTRACT = 85