벤처기업의 經營成果 決定要因에 관한 實證的 硏究 = An Empirical Study on the Determinants of Venture Business Performance

다국어 초록 (Multilingual Abstract)

This paper is an empirical study about the determinants of venture business performance in domestic venture businesses, aiming to identify performance factors that can raise the survival rate in the intensely competitive market. For this purpose, we made an empirical analysis of venture businesses not younger than 3 years.
Literature review examined venture businesses’ technology market, technology product factors, and the effects of technology products on consumers as well as the structure of venture businesses’ competition in the market. The factors considered in this study were market/product characteristics, entrepreneur characteristics, and organization/resource characteristics. The results of this study and their implications are summarized as follows.
First, with regard to market and product characteristics, high service requirement appeared to have a positive effect on business performance, and channel dependency and made-to-order supply appeared to have a negative effects on business performance. However, purchase frequency, customer fragmentation, high skill requirement and dependency on media advertisement were not supported in this study. This suggests that because consumers has a wide gap in knowledge about products of advanced technology it is required to provide high level service in order to attain a competitive advantage when advancing to the intensely competitive market. On the other hand, in order to use existing channel dependence, venture businesses should have a sufficient time for consumers’ recognition and a certain size of demand guaranteed. These requirements cost a lot, so disadvantageous to venture businesses. Moreover, made-to-order supply makes it difficult to enter into the market because of existing suppliers’ technological know how and their ties with contractors and, even after entering into the market, there is a limitation in growth due to restriction in contractors.
Second, with regard to entrepreneur characteristics, risk.taking tendency, entrepreneurial ability, academic qualification and experience in relevant industries appeared to have a positive effect on business performance, but need for achievement, relevancy between major and current business and job experience appeared to barely affect business performance. This suggests that venture entrepreneur’ enthusiasm, ability to seize business opportunities and pursuit of decisive and aggressive opportunities are positive to the performance of venture businesses and that high academic qualification and industrial experiences are helpful to business performance.
Third, with regard to organization and resources, organization characteristics such as the capability of the executives and staffs, marketing.orientation, technological power, sharing of visions/goals, the ability of prompt decision making appeared to be positive to business performance, but devoted effort did not have a significant effect. This suggests that the sharing of the company’s visions and goals, marketingorientation and prompt decision making are helpful to business performance. In addition, this means that the capability of the executives and staffs and technological powers are important factors in maintaining competitiveness.
With regard to resource characteristics, the ability to finance appeared to be positive to business performance, but intellectual property rights and the capacity of technology marketing did not affect business performance. This shows that continuous development of technologies is essential for the survival of venture businesses and, for this, the ability to finance is an extremely important factor.
In this study, we found that market/product characteristics, entrepreneur characteristics and organization/resource characteristics are important factors that affect the business performance of venture businesses. In particular, our research is meaningful in that it identified specific market/product characteristics to be considered for inexperienced venture businesses to raise their survival rate in the intensely competitive market.
However, this research has limitations such as lack of scales and constraints as a cross.sectional study. Thus, complementing these aspects, further research is expected to be made to raise the survival rate of venture businesses.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구의 배경 및 목적 = 1
• 2. 연구의 방법 및 구성 = 6
• Ⅱ. 이론적 배경 및 선행연구 = 7
• 1. 벤처기업의 생존경쟁 구조 = 7
• 2. 벤처기업의 기술 및 제품특성 = 12
• 가. 벤처기업의 첨단기술 및 제품특성 = 13
• 나. 첨단기술 제품이 소비자에게 미치는 영향 = 17
• 3. 벤처기업의 경영성과 요인에 관한 연구 = 20
• 가. 경영성과 요인에 관한 선행연구 = 20
• 나. 시장특성 요인 = 31
• 다. 제품특성 요인 = 34
• 라. 창업자특성 요인 = 37
• 마. 조직 및 자원특성 요인 = 48
• Ⅲ. 조사 연구의 설계 = 54
• 1. 연구의 모형 및 가설 = 54
• 가. 연구의 모형 = 54
• 나. 연구의 가설 = 56
• a. 시장 및 제품특성과 경영성과의 관계 = 57
• b. 창업자특성과 경영성과의 관계 = 65
• c. 조직 및 자원특성과 경영성과의 관계 = 69
• 2. 변수의 조작화 및 설문지 구성 = 73
• 가. 변수의 측정항목과 관련연구 = 73
• 나. 변수의 조작적 정의와 측정 = 75
• a. 시장 및 제품특성변수의 조작적 정의 = 75
• b. 창업자특성변수의 조작적 정의 = 77
• c. 조직 및 자원특성변수의 조작적 정의 = 78
• d. 경영성과 측정 및 성과변수의 조작적 정의 = 79
• 다. 설문지 구성 = 81
• 3. 자료수집 및 분석 방법 = 83
• 가. 표본설계와 자료수집 방법 = 83
• 나. 자료 분석 방법 = 84
• Ⅳ. 실증분석 및 가설검증 = 85
• 1. 표본의 특성 = 85
• 가. 설문지 배포 및 회수현황 = 85
• 나. 표본응답자의 인구 통계적 특성 = 86
• 2. 척도의 타당도 및 신뢰도 분석 = 88
• 가. 척도의 타당도 분석 = 88
• a. 시장특성 및 제품특성변수 = 88
• b. 창업자특성변수 = 90
• c. 조직 및 자원특성변수 = 91
• 나. 척도의 신뢰도 분석 = 93
• 3. 통계적 쟁점 = 95
• 4. 가설 검증 = 98
• 가. 시장특성 및 제품특성과 경영성과 분석 = 98
• a. 상관분석 = 98
• b. 회귀분석 = 100
• 나. 창업자특성과 경영성과 분석 = 105
• a. 상관분석 = 105
• b. 회귀분석 = 106
• 다. 조직 및 자원특성과 경영성과 분석 = 111
• a. 상관분석 = 111
• b. 회귀분석 = 113
• Ⅴ. 논의 및 결론 = 118
• 1. 분석결과에 대한 논의 = 118
• 가. 시장 및 제품특성 요인 = 118
• 나. 창업자특성 요인 = 122
• 다. 조직 및 자원특성 요인 = 125
• 2. 결론 및 시사점 = 128
• 3. 연구의 한계 및 향후 연구방향 = 132
• 참고문헌 = 134
• 설문지 = 144
• ABSTRACT = 150