오지 트레킹 여행자의 동기에 따른 트레킹특성과 만족도 연구

다국어 초록 (Multilingual Abstract)

This study is for the hinterland trekking traveling which is a currently emerged field in the traveling business. This travel gives the satisfaction for the curiosity and yearning about the foreign primitive cultures and the way of life. It also gives the satisfaction for the mystery about the unimaginably severe natural environment.
Currently the participants who bought this kind of traveling package are about 5,000 people according to the major companies such as Heycho and T&C's results.
Specially the preference rate of the Himalayan trekking is increasing continually. The Himalayas has the 14 highest mountains which are above 8,000 meters. With this reason it attracts so many manias who want to climb those peaks.
Travelers' interest of this kind of trekking is increasing continually and the potential is huge in this field. In this current situation it is necessary to study the trekkers' motivation efficiently and to find out the way of promoting the satisfaction rate. This study was done with passion to grasp the current situation, raise the issues, and find out the direction for the improvement of trekking packages under the situation where there's almost none a study of this field in Korea.
In order to achieve the goals of this study the interview of the preliminary investigation followed by the main investigation was once done. Sampling was taken from the trekkers who had been in the hinterland. After the first preliminary investigation the appropriateness and logical error of questionnaire were examined and analyzed through the five trekking experts from April 20. 2008 to April 23. 2008. The questionnaire was rearranged through this process in order to give an easy understanding for the respondents. The main research was done from May 5. 2008 to May 20. 2008 through the trekkers of the special trekking agencies. .
With these collected materials the frequency analysis, trust rate analysis, primary fact analysis, T-test, one-way ANOVA, multi regression analysis, and cluster analysis were done through SPSS 13.0 for Windows.
This study is for the typical satisfaction rate according to the hinterland trekkers' motivation of traveling from domestic to foreign. It is important to find out the trekkers motivation types, the facts influencing the satisfaction rate and the causes of the satisfaction. Specific goals of this study are as follow.
First, in order to definitely identify the hinterland trekkers academically and study their traits specifically all sorts of materials such as current issues, books and reports including the existing documents were used.
Second, the actual conditions of trekking package from domestic to foreign was analyzed through the in-and-out publications, thesis, and all sorts of issues and statistic materials.
Third, through the realistic investigation the motivation types of trekkers including foreigners will be given and the positive and negative causes influencing the trekkers satisfaction rate will be analyzed.
Finally, the basic materials about the trekkers' types and inclination including foreigners will be represented and in the long run the improvement direction of the trekking packages to secure and expand the tourists will be given.
This study classified the trekkers' motivation with 5 types such as "a culture experiencing type", "a daily extrication type", "a health oriented-type", "a mental stability oriented-type", and "a social interacting type" and considered the correlation of course and effect between the general contentment rates. This study also tries to analyze and prove the usefulness and propriety through the realistic experiments using the general traveling packages' theoretical contents applied to the current hinterland trekking field. The results are as follow.
First, participation rate was high in the males, above the 40-years-old people, above the 4-million Won monthly income group, the office workers and self-management people in jobs, and above the university graduated people group.
Second, three times within three years, alone or with a club, within 10 days, with 4-years experience, Himalayan region and above 2-million Won for the expense were characteristics.
Third, male group, from 20 to 30 years old group, and below the 2-million Won income group showed the higher contentment rate.
Fourth, among the five classified trekking motivation types "a health oriented type" and "a mental stability oriented type" showed the higher contentment rate. These groups will be the best target for the marketing strategy.
Fifth, in comparison to the time, place and expenses the trekking package is different from the general traveling packages. Because of the long term journey beyond 7 days, tough condition above the 3,000 meters and expensive cost more than 2-million Won, the different marketing approach is necessary.
Finally, the customers' loyalty is very high. Once they participate this package, they want the same experience again because of the satisfaction rate.
These results show several points for the agencies and their packages.
First, the travel agency can use these results for the purpose to develop the trekking package's direction and marketing strategy using the trekkers' typical traits.
Second, the trekkers' motivation was different according to the population strategic and other traits.
This study found that "a health oriented-type" and "a mental stability oriented-type" showed the higher satisfaction rate. These groups will be the best target for the marketing strategy.
Next, the research direction for the succeeding study after this paper is as follow.
First, because of the limitation of the time and place, the survey was practiced within the short period of time and narrowed in Seoul and the capital area. The better results will be leaded if the period is prolonged and the objects selection is broadened to the whole country and the foreign nations.
Second, This study was limited in finding the motivation factors and general satisfaction rate under the situation where there's almost none a study of this field in Korea. Further study suggests the specific factor analysis for the intense satisfaction rate and royalty analysis in the succeeding research.
Third, this study was limited within the treks with the trekking agencies because they accounts for 90% of all hinterland trekking. Later it will come up with several other types such as self-arranged treks, back-packing treks, and teahouse treks.
This study will become a basic material for the trekking agencies and trekkers because this contains the results such as the participation motivation and population strategic trait, and the analysis of trekkers' trait and satisfaction rate. This study will be the cornerstone for the further study.

목차 (Table of Contents)

• 제1장 서론 = 1
• 제1절 문제제기와 연구목적 = 1
• 1. 문제의 제기 = 1
• 2. 연구의 목적 = 3
• 제2절 연구 범위와 연구 방법 = 3
• 1. 연구의 범위 = 3
• 2. 연구의 방법 = 4
• 제3절 연구의 구성 = 5
• 제2장 이론적 배경 = 6
• 제1절 트레킹(trekking)의 개념 = 6
• 1. 용어의 정의 = 6
• 2. 트레킹 특성 = 7
• 3. 트레킹 분류 = 9
• 제2절 여행 동기 = 21
• 1. 여행 동기의 개념 = 21
• 2. 여행 동기의 유형 = 23
• 3. 여행 동기에 관한 국내외 선행 연구 = 25
• 제3절 여행 만족도 = 28
• 1. 여행 만족도의 개념 = 28
• 2. 여행 만족도의 국내외 선행 연구 = 29
• 제4절 여행 동기와 만족도간의 관계 선행연구 = 30
• 제3장 연구 방법 = 33
• 제1절 표본 설정 및 자료수집 = 33
• 제2절 설문지의 구성 = 34
• 제3절 분석의 방법 = 35
• 제4장 분석 결과 = 37
• 제1절 표본의 일반적 특성 = 37
• 제2절 측정도구의 신뢰도 및 타당도 분석 = 40
• 1. 여행동기에 관한 요인분석 = 40
• 2. 동기유형과 특성간의 신뢰성과 타당성 검증 = 43
• 제3절 동기유형과 만족도의 관계 검증 = 50
• 제5장 결론 = 52
• 제1절 결과요약과 시사점 = 52
• 제2절 연구의 한계 및 연구 방향 = 54
• 참고문헌 = 56
• 〈국내 문헌〉 = 56
• 〈국외문헌〉 = 58
• 설문지 = 60
• ABSTRACT = 64