The purpose of this study is to investigate the causal relationships among social capital, organization trust, and organization commitment in the Korean (super) deluxe hotels. This study is also to analyze the moderating effect of hotel management ty...
The purpose of this study is to investigate the causal relationships among social capital, organization trust, and organization commitment in the Korean (super) deluxe hotels. This study is also to analyze the moderating effect of hotel management types (locals vs. international chains) in the causal relationships among research constructs..
Three hundred sixty questionnaires, with a 83.7% response rate from a convenient sample of 430 hotel employees, were utilized to study the relationships between research constructs.
AMOS (7.0 version) and SPSS (12.0 version) were employed to analyze the unidimensionality of research concepts and reliability test, and confirmatory factor analysis were performed. Structural equation modeling was employed to verify hypotheses.
Five underlying dimensions of social capital were identified from 23 variables; relation to boss, relation to subordinates, relation to department, structural, and cognitive. Both organization trust and organization commitment were identified as a single dimension respectively.
And five exogenous constructs dealing with social capital and two endogenous constructs, including organization trust and organization commitment were analyzed with structural equation modeling procedures. In the resulting structural equation model, seven hypotheses were supported. There was a moderating effect of hotel management types (locals vs. international chains) in the relationships between social capital, organization trust, and organization commitment.
The findings can be summarized as follows:
Except for 'relation to subordinate' all the factors of social capital had significant influence on organization trust. In the relationships between social capital and organization commitment, both 'relation to subordinate' and 'structural' among social capital factors had significant influence on it. And organization trust had significant influence on organization commitment.
The results of this study generally supported the hypothesized model and provided strong support for the idea that social capital of hotel organization played a important role in ensuring organization trust and organization commitment which lead to organization effectiveness. The proposed model provides hotel managers with valuable information for strenghthening an intangible asset of social capital in the organization in order to build consistent organization trust and thus reach to organization commitment as competitive advantage.