해외여행 잠재관광객의 관광위험지각이 관광정보원천의 이용정도와 관광정보유형 탐색비중에 미치는 영향 = A impact of tourism perceived risk of potential tourist on tourism information source and the exploring types of tourism information use

다국어 초록 (Multilingual Abstract)

ABSTRACT

A Impact of Tourism Perceived Risk of Potential Tourist on Tourism Information Source and the Exploring Types of Tourism Information Use


Kim, Jung Hoon
Department of Hotel Management
The Graduate School of Tourism
Sejong University


Since 2001, due to the terror of 9/11 in U.S., terror of Spain Madrid, warfare of Afghanistan, Republic of Iraq, China of the SARS in 2003, this has been problem with issues of air flight safety and protections. Specially, SARS, terror and warfare has greatly affected to the demand in outbound tour which gives strong influences to the tourism overall. Thus, it is necessary to offer agreeable information in order to improve quality and accessibility of information from knowing the attributes of tourist behavior regarding exploring information.

The purpose of this study is indicated as follow.
First, we want to find out how the potential outbound tourist who have degree of perceived risk would affect the frequency of tourism information source uses.
Second, we want to find out how the frequency of the tourism information source use would affect exploring types of tourism information.
Before verifying the hypotheses according to the previous studies and models, structural equation model has been applied to confirm the fit indices first. The results were χ2 =610.953 (df =331 and p = 0.000), GFI =0.902, AGFI =0.871, CFI =0.915 and RMR =0.068, that satisfied fit indices.
Next, the proposed study models have been verified and the results are as follow.
First, disease of Tourism perceived risk and buys the high risk to influence positive(+) to the frequency of travel agency relative information source which uses, positive(+) to the Internet information source uses which positive(+) and mass media information source also influences. There are disease of tourism perceived risk and the outbound trip goes about a high risk to be to potential tourists and, self guarantee or the disposal plan is judged about sudden accident, about reasoning reduction with the fact that will attempt applies under the overcoming boil information source which is various.
Second, only the valuable of satisfied perceived risk appears with the fact that influences positive(+) to the degree which uses a mass media, in case of the outbound tour goes the potential tourists TV introduction program and in compliance with the star entertainers who get back about travel in compliance with radio etc. and who is made to listen an impression and when and also the self does not make know and sees feels the alternative satisfaction and is selects and that, feed the possibility becoming the standard of judgment is becomes.
Third, in contrast the natives relationship perceived risk appears they can't affect any of the frequency tourism information source use. In case of these before departing about there, in order to solves this perceived risk rather than from knows and directly travel to arrive that the frequency of information source use, comes out and solves the problem could judge with the thing while travels.
Forth, the travel agency relative information source are to experience information and the event information says but that they influence of the minus(-), because of the use will be many about information source which relates with the travel agency and recording experience information which will be many and event information decrease are the thing. Says again and the case which uses information source which leads the travel agency the plan is becoming drawing up well about the travel schedule which comes to give, activity or the event which experiences additionally participates about the activity for the craving in compliance with the consumer individual by, the whole about part and there is not a possibility to be sufficient and limits becomes accomplished and partially and could judge with the thing only information about shortage.
Fifth, the Internet information source will be to the outbound tour information type travel experience information and event information, local information, culture and historical information says but the Internet about information which is various and that influences, this will come in into a 21st century 'the flood of information' like the end which is will search and conveniently could judge with the fact that will be able to use.
Sixth, the frequency of tourism information source use (mass media information source) about travel experience information to be analyzed with the fact that partially affects in search specific gravity, the frequency of tourism information source use (mass media information source) travel. About local information was analyzed with the fact that partially affects in the exploring types of tourism information
Also the free model χ2 = 968.968, was a df = 690, the fixation model (constrained model) χ2 = 1013.448, appeared with df = 708. Said again and the free model and the fixation model the degree of freedom increased with 18 and two groups appeared with the fact that is the difference which considers.

There probably is within the model difference with what kind of around, in order again to examine from fixed only the specific course within the group and the free model and executed the multiplex cluster analysis which compares. About the difference that the frequency of information source use (the Internet information source) with about effect relationship and culture and history of the exploring types of tourism information which searches travel local information and the difference appears from effect relationship of the exploring types of tourism information which searches information and is a possibility of seeing about the course of two groups.

Therefore, it is necessary to find out what are the feelings of insecurity and concerns regarding perceived risk of potential tourists who want to purchase tourism products in outbound tra

목차 (Table of Contents)

• 제 1 장 서 론 1
• 제 1 절 문제의 제기 1
• 제 2 절 연구의 목적 3
• 제 3 절 연구 방법 및 구성 5
• 제 2 장 이론적 고찰 9
• 제 1 절 관광위험지각 9
• 1. 관광위험지각의 개념 및 구성요소 9
• 2. 관광위험지각의 유형에 대한 특성 14
• 3. 관광위험지각에 대한 감소방안 21
• 4. 관광위험지각에 대한 선행적인 연구의 종합 28
• 제 2 절 관광정보 30
• 1. 관광정보에 대한 개념과 특성 30
• 제 3 절 관광정보원천 39
• 1. 관광정보원천의 개념 및 구분 39
• 2. 내부적 정보원천과 외부적 정보원천 41
• 3. 마케터 주도적인 원천과 비 마케터 주도적인 원천 44
• 4. 매체별 정보원천 45
• 5. 관광정보 원천에 대한 선행연구의 종합 50
• 제 4 절 관광정보유형 53
• 1. 관광정보 유형 대한 분류 53
• 2. 관관정보 유형에 대한 선행연구의 종합 55
• 제 5 절 구성개념간의 관계 57
• 제 3 장 연구방법 및 설계 58
• 제 1 절 연구모형 및 가설 58
• 1. 연구의 모형 58
• 2. 연구의 가설 60
• 제 2 절 실증적 조사설계 및 분석방법 63
• 1. 실증적 조사설계 63
• 2. 분석방법 73
• 제 4 장 실증분석 76
• 제 1 절 표본의 인구통계학적 특성 76
• 제 2 절 가설검증을 위한 예비분석 79
• 1. 여행상품의 따른 관광위험지각의 차이 79
• 2. 탐색적 요인분석 및 신뢰도 분석 80
• 3. 연구단위에 대한 확인적 요인분석 87
• 4. 전체모형에 대한 확인적 요인분석 91
• 5. 전체요인에 대한 상관관계 분석 93
• 제 3 절 모형의 평가 및 가설검증 94
• 1. 연구모형에 대한 적합도 검증 95
• 2. 가설의 검증 96
• 3. 가설검증 및 요약 103
• 4. 여행상품의 형태별 차이 구분 106
• 5. 집단 간 그룹차이 검증에 대한 분석 120
• 제 5 장 결론 및 시사점 123
• 제 1 절 연구결과의 요약 및 시사점 123
• 1. 연구결과의 요약 123
• 2. 연구의 시사점 129
• 제 2 절 연구의 한계 및 제언 133
• 1. 연구의 한계 133
• 2. 연구의 향후 제언 135
• 참고문헌 136
• 설문지 149
• ABSTRACT 155