공연예술교육프로그램을 통한 관객개발 연구

다국어 초록 (Multilingual Abstract)

This research analyzed the status and problems of existing performance art education programs and pursued the solution methods. Also, this research has the purpose to present the methods to activate performance art education program through case study, etc.
Thus, this research adopted the literature research method with focus on performance related domestic books, policy task report, research literatures and precedent researches.
Through such study method, the research examined the concept of performance art and necessity of education programs, analyzed domestic cases and overseas cases on performance art education program and proposed the activation methods.
As a result, first off, identity should be established through performance art education. To that end, the characteristics of performance need to be utilized. The necessity of art education can be found not only in the standpoint of education the nation and the region demand. Art education may be demanded to raise high quality audience trusting and supporting the vision and identity of organization as a way of some kind of macroscopic audience development that broadens the class of audience through mid-long term.
Second, diverse marketing strategies should be followed up. There need should be audience marketings to acquire performance programs that utilize outdoor stages and outdoor space and reach out toward the daily life and secure specific and practical audience database.
In the center of cultural art organization, there stand the citizens as customers are existed. Therefore, development of more customers and improvement of customer satisfaction through organized efforts to understand and meet the customer needs are prerequisites for survival of cultural art organization.
Third, cultural arts education, which is very important for long term audience development, requires installation of periodic cultural arts education programs, cultural arts education programs and various experience programs that reach out to help the locals understand cultural art, performance appreciation camp administration, and the last but not least effective volunteer workforce utilization in the standpoint of development of high fidelity audience.
Audience development pursues that people may relish sustainable cultural arts by helping them naturally contact and appreciate art works so that may affect future arts activities.
To meet such objectives, it may be necessary to increase the range of potential audience through programs friendly to general public, raise accessibility by audience to various arts forms and art works through programs that correspond to the demand of audience class and prepare arts education programs to acquire high fidelity audience through positive programs that deepens the participation by audience.

목차 (Table of Contents)

• I. 서론 1
• 1.연구목적 1
• 2.연구방법 3
• II.공연예술과 교육프로그램에 대한 이해 4
• 1.공연 예술에 대한 이해 4
• 1)공연예술의 정의 4
• 2)공연 예술의 특성 4
• 2.교육프로그램의 개념 및 목적 8
• 1)교육프로그램의 개념 및 실체 8
• 2)교육프로그램의 형태 10
• 3)교육프로그램의 개발목적 13
• III. 공연예술교육프로그램을 통한 관객개발 사례 16
• 1. 공연예술교육프로그램의 의의 및 필요성 16
• 2 .주요 예술기관의 교육프로그램 사례 17
• 1)예술의 전당 17
• 2)세종문화회관 20
• 3)대전문화예술의전당 21
• 2. 예술단체의 전반적인 예술교육프로그램 현황 22
• 1)예술강좌 22
• 2)해설식 공연 23
• 3)투어 및 결합 프로그램 24
• 4)찾아가는 공연 26
• 3. 해외예술기관의 프로그램 개발사례 27
• 1)브루클린 아카데미 오브 뮤직 27
• 2)거스리 씨어터 29
• 3)뉴욕 시티센터의 예술교육 프로그램 34
• IV. 공연예술분야 관객개발 연구 38
• 1.공연예술분야 관객개발 특성 38
• 1)관객의 분류 39
• 2)관객의 예술수용단계，참여도에 따른 분류 40
• 3)관객의 의사결정과정 44
• 2. 공연예술분야 관객개발의 문제점과 필요성 46
• V. 현재 공연예술프로그램의 문제점과 개발방법 49
• 1.국내외 사례를 통해서 본 관객개발 방안의 선행조건 49
• 1)공연예술교육을 통한 정체성 확립 50
• 2)다양한 마케팅 도입 51
• 3)공연예술교육 프로그램의 개발 52
• 2.교육대상에 따른 문화예술교육프로그램 다양화 53
• 1)교육대상에 따른 프로그램 53
• 2)체험과 참여형 프로그램 58
• 3)문화예술 교육프로그램의 다양화 60
• VI. 결론 66
• 참고문헌 68
• ABSTRACT 71