1. Introduction
The tourist industry development in Korea which has been a accelerated by the economic development has been remarkable. The effect of the economic development also has been felt profoundly on both leisure and tourist industry. As a co...
1. Introduction
The tourist industry development in Korea which has been a accelerated by the economic development has been remarkable. The effect of the economic development also has been felt profoundly on both leisure and tourist industry. As a consequence, it was strongly believed that the efficient Tourism Public Organization has to be developed in order to meet the ever-increasing international tourism demand and domestic and social tourism.
The purpose of the study is to make up the theories of the current development of Korean Tourism Public Organization, and to formulate an appropriate strategy for the Tourism Public Organization Development.
The writer established the following guidelines to meet the requirements of the study objective.
1) by analyzing both the theories and the practices of the Tourism Public Organization the writer systemized the goal of the Tourism Public Organization Development.
2) by collecting the opinions from the specialist concerned, government officials engaged in the field of tourism, and tourism interest groups, the researcher searched for a strategy for the Tourism Public Organization Development.
3) based on both the analysis and the examination of the above data, the researcher set up a substantive strategy for the Tourism Public Organization Development in Korea.
For the successful achievement of the study objectives, the contents of the study was divided into two parts.
In the first part, the theories of the Tourism Public Organization Development and the analysis of both the current status and problems of Korean Tourism Public Organization Development were initially reviewed. This secondary sources based on the documentation become a frame of reference for the Tourism Public Organization Development in Korea.
In the second part, the writer re-examined the previous study and formulated the hypothesis about the Tourism Public Organization Development in Korea, and conducted the experimental research for the validity of the study.
In order to carry out the study objectives, the following statistical methods were used;
The main object of this study is to establish the strategy for the Tourism Public Organization Development in Korea.
In chapter 2, the theoretical background of the Tourism Public Organization in Korea was analyzed.
The main focus was stressed on examining the concepts, the structures, the processes and the development of the Tourism Public Organization.
The diagram(l) below shows Tourism Public Organization Development based on the theoretical approaches.
In Chapter 3, the historical background of the Tourism Public Organization in Korea was analyzed.
To find out the problems Korea's Tourism Public Organization is facing, the writer outlined the foreign Tourism Public Organization.
The result of analysis, that is, characteristics of the Tourism Public Organization in Korea, is as follows;
1) problems relating to diversifing tourism Public Organization.
2) problems pertaining to the structure of Tourism Public Organization.
3) conflicts between the internal Tourism Public Organization and external environment.
4) poor Organization on the development of social tourism policy and tourism planning.
Diagram (1) The Flow-chart of the Tourism Public Organization Development
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In Chapter 4, the writer set up the frame of reference to examine the hypothesis. The frame of reference was formulated in three parts;
1) theoretical frame of ideology for the Tourism Public Organization Development.
2) the theoretical frame of strategy for Tourism Public Organization.
3) the theoretical frame of the stages for Tourism Public Organization.
The following theoretical frame shows the ideology realization for Tourism Public Organization Development.
Diagram (2) Reference for Ideology Realization of the Tourism Public Organization Development
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In the aspects of the Tourism Public Organization Development Time Span, it is desirable to readjust the Tourism Public Organization System in the period of the early of 1990's.
In Chapter 5, the researcher conducted the experimental analysis test. For this test, hypothesis was formulated into six parts. To examine the hypothesis, the statistical analysis on the basis of the questionnaire survey from the groups related was carried out.
The result of the test shows that the successful Korea's Tourism Public Organization Development is to depend upon mainly the realization of the idelogy of democracy, efficiency, effectiveness and public interest rather than equity.
In the aspects of the Tourism Public Organization Goal orientation, it is necessary to secure the reorientation for goal achievement as follows; (1)to secure the democracy for Tourism Public Organization. (2)to enhance the efficiency for Tourism Public Organization. (3)to strengthen the effectiveness for Tourism Public Organization.
In the aspects of the Tourism Public Organization system, it is the urgent business for expand the central and local Tourism Public Organization System in order to meet the international, domestic and social tourism demands and especially to prepare for the regional and local tourism public demand expansion.
Diagram (3) The synthesis of the hypothesis tests is as follows;
The Summary of Hypothesis Test
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In Chapter 6, the writer built up the strategies for the Tourism Public Organization Development.
As a consequence of the examining the hypothesis, the following development strategies were formulated;
1) to realized the ideology for Tourism Public Organization Development, it is necessary at first, to secure the democracy, to realize the equity, to enhance the efficiency, to increase the effectiveness, and to expand the public interests.
2) to meet the increasing Tourism Public demands, it is necessary to expand and strengthen the Tourism Public Organization structure and to create and develop the various kinds of programs for the Tourism Public Organization Development.
3) in order to effectuate the strategies above-mentioned, the following alternatives should be carried out; setting up the Tourism Planning Team, changing the Tourism Public Operation System.
In conclusion, the writer tried to approach the basic theoretical background for the Korea's Tourism Public Organization Development. To accelerate the result derived from this study, the following further study is to be conducted.
Firstly, the deep and broad study is to be required in the field of tourism administration, tourism policy, tourism public organization and structure.
Secondary, micro-phase approach to the Tourism Public Organization is expected because this study is confined to macro-phase approach.
Thirdly, the method for further studying of the variables on Tourism Public Organization Development is to be employed to find out the relationship in the aspects of the interaction between related variables and environment.