태권도장의 공중관계성이 서비스품질평가에 미치는 영향

다국어 초록 (Multilingual Abstract)

China is one of the main international tourism markets for Korea. The increasing ratio of Chinese tourists to Korea in 2006 made up 26.3%, and so it is very important to study their thoughts and opinions about Korea and find out proper alternatives for the growth of our tourism industry.
The purpose of this study is to contribute to establishing strategies to attract Chinese tourists by showing how the Korean trend boom is related to Korean destination image, tourism satisfaction and behavioral intention.
Both the literature review of previous studies and the empirical study were employed for this study. Survey questionnaires were given to 200 Chinese students who are studying in Korea. A total of 149 valid questionnaires were collected in August and September, 2007 and the results of this study are:
First of all, Korean destination image consisted of "perceptional image" and "emotional image" as a result of factor analysis and reliability analysis, and so they appeared to be proper concepts of the study.
Secondly, 2 kinds of hypotheses were examined in order to find out that 3 kinds valuables of the Korean trend boom such as "drama & movie", "popular music" and "popular merchandise" have an influence on perceptional image and emotional image respectively. The result showed that all the valuables of the Korean trend boom had an influence on perceptional image, while "drama & movie" valuable only of the Korean trend boom had an influence on emotional image. it implies that continuous marketing policies based on the Korean trend boom, and especially emotional image, are necessary.
Thirdly, 1 kind of hypothesis was examined in order to find out that 2 kinds valuables of Korean destination image have an influence on tourism satisfaction respectively. it showed that all the valuables of Korean destination image had an influence on tourism satisfaction. it implies that one of the most important factors for Chinese tourists' satisfaction is related to the Korean destination image, and so diverse and positive policies to increase Korean destination image are necessary.
Fourth, 1 kind of hypothesis was examined in order to find out that tourism satisfaction have an influence on behavioral intentions such as revisit intention and recommendation intention respectively. it showed that tourism satisfaction had an influence on all the behavioral intentions. it implies that tourism satisfaction had casual relationships with revisit intention and recommendation intention respectively, and so we need to satisfy them first of all for their revisit and recommendation to others.
Fifth, 1 kind of hypothesis was examined in order to find out that revisit intention have an influence on recommendation intention. it showed that revisit intention had an influence on recommendation intention. it implies that recommendation intention functions as the consequential variable of tourism satisfaction and revisit intention at the same time. and so it is recommended that strategies for their revisit as well as their satisfaction are necessary for their more recommendations to others.
Some limitations of this study and possible future tasks are that it was limited to a specific area and generation. and so it is necessary to study targeting various areas and generations.

목차 (Table of Contents)

• 제1장 서론 = 1
• 제1절 연구의 필요성 = 1
• 제2절 연구의 목적 = 3
• 제3절 연구모형 및 연구가설 = 4
• 제4절 용어의 정리 = 5
• 제2장 이론적 배경 = 8
• 제1절 공중관계성에 대한 이론적 고찰 = 8
• 1. 조직-공중관계성의 개념 = 8
• 2. 조직-공중관계성 요인 = 11
• 3. 조직-공중 관계성의 이론적 모형 = 14
• 4. 조직-공중관계성 요인들의 개념화 = 20
• 5. 조직-공중관계성과 기업이미지와의 관계 = 25
• 6. 조직-공중 관계성 차원 = 28
• 제2절 서비스 품질에 대한 이론적 고찰 = 41
• 1. 서비스의 개념 및 특징 = 41
• 2. 서비스 품질의 측정 = 52
• 3. 서비스 품질의 구성요인 = 55
• 제3장 연구방법 = 63
• 제1절 조사대상 = 63
• 제2절 조사도구 = 64
• 1. 설문지 구성내용 = 64
• 2. 설문지의 타당성 및 신뢰성 = 66
• 제3절 조사절차 = 68
• 제4절 자료처리 = 68
• 제4장 연구결과 및 논의 = 70
• 제1절 공중관계성이 서비스품질에 미치는 영향 = 70
• 제2절 서비스 접촉도에 따른 영향 차이 분석 = 74
• 제3절 논의 = 81
• 제5장 결론 및 제언 = 87
• 제1절 연구결과의 요약 및 결론 = 87
• 제2절 제언 = 89
• 〈참고문헌〉 = 91
• ABSTRACT = 100
• 설문지 = 1