여성의 입술컬러와 앞머리 스타일이 인상형성과 호감도에 미치는 영향 = The Effect of Female's Lip Color and Front hair style on the Impression Formation and Likeness.

다국어 초록 (Multilingual Abstract)

The purposes of this study were 1) to found out the effects of appearance variables of a female stimulus person and subject's traits on the impressions of the stimulus person, 2) to investigate the correlation between the impressional dimensions and likeness of the stimulus person with person perception theory as the research background.
The study consisted of a survey and a quasi-experiment. The experimental materials used for this study were 15 stimuli, 7-point semantic differential scales of bi-polar adjectives, and instruments to measure fashion interest, likeness toward the stimulus, and of 7-point Likert type scales.
The sampling method was a convenient sampling. The subjects consisted of 620 male and female, aged from 20 to 49, in areas including Taejon The data collection was conducted between September 16 and October 20, 2005. The validity of the measuring instruments were confirmed by pre-tests and judge group discussions, and reliability was evaluated by Cronbach' alpha analysis.
The data were analyzed by the frequency analysis, factor analysis, 3-way ANOVA, cluster analysis, t-test, variance analysis, regression analysis and correlation analysis.
The results of this survey are as follows.
1. A female′s make-up lip color (nude-beige, orange, pink, red, brown) the fronts hair style (a straight line, having layers, upraised hair style) and an perceiver′s treats (gender, age, major, appearance interests) influenced the forming of impressions accordingly, the first hypothesis was supported.
First, elements-analysis performed for appraisal of impressions of a perceiver in connection with a wearer revealed that a wearer′s impressional dimension and perceiver′s treats was conspicuous in four impressional dimensions, significantly effected on the 5 impressional dimensions: education, dignity, attractiveness, potency.
Second, we performed dispersion-analysis as a result, we came to know some facts that a perceiver's gender, age, and major influenced a perceiver's formation of impressions regarding one's inner qualities impressions.
Third, a wearer's make-up lip color levels. (nude beige, orange, pink, red, and brown) influenced most strongly such qualities as education, dignity, attractiveness and potency, for example, regarding lip-color levels, nude beige and pink showed the quality of dignity. orange and pink showed the character of attractiveness. orange, pink, red and brown revealed the quality of potency.
Orange, Pink, and Brown was estimated greatly respecting education.
Fourth, a wearer's front-hair style levels (a straight line, having layers and raised hair) affected remarkably such qualities as education, dignity, attractiveness among them, the quality of attractiveness was most out standing.
Raised-hair style produced such characteristics as education, attractiveness and potency. and layed-hair style produced the quality of dignity.
Fifth, a wearer's lip-make-up level and the front-hair style level mutually influenced the quality of education and the quality of potency. By means of such things we came th know the fact that the front-hair style level affected most greatly the impression of a wearer among one's variables in turn, one's hair style finally make-up.
Sixth, we analyzed how a perceiver's inner qualities influence forming impressions and concluded a perceiver's inner qualities can affect one's gender, age and major to adorn themselves.
A wearer's education, attractiveness were influenced by one's inner qualities.
Seventh, a perceiver's concern about appearance that is to say, a perceiver's attitude to ward appearance influenced such evaluation of impressions as education, dignity, charm was influenced most largely in order words, the group whose members have interests in their appearance evaluated the impression of charms most highly.
Eighth, after we analyzed how much a perceiver′s characteristics according to demography can influence the formation of impressions.
The results are the following.
A perceiver′s gender, age, and major had considerable influence on the perceiver′s impressions differently.
The education was connected with a wearer′s gender, along with the impression.
regarding age, a wearer′s impressional dimension influenced the quality, charm.
Respecting a wearer′s impressional dimension in connection with one′s major influenced a lot the impressional dimension of charm.
2. A wearer′s make-up lip-color level and the front hair style level and one's qualities had a great influence on the dimension of likeness about the wearer. therefore, the second hypothesis wes backed up.
First Among a wearer's variables concerning appearance, make-up lip-color level and the front hair style level and a great influence on the dimension of good wills, particularly, the front hair style did.
Second, a wearer's lip-color level had a considerable influence on the dimension of likeness, among make-up lip-color levels, five things(nude beige, orange, pink, red, brown) especially red had the best feeling.
Third, a wearer's front hair style level had a gre at influence the dimension of likeness, among the front hair styles, three styles(a straight line, having layers being raised) the straight line hair style had the best feeling.
Fourth, a wearer's make-up lip-color, the front hair style, the perceiver's gender, age, major. the dimension of concern about appearance, mutually interacted so that had a considerable influence on a wearer's likeness.
Fifth, The results from analyzing how a perceiver's traits, based on demography influenced the dimension of likeness are the following a perceiver's gender, age, major, the dimension of interests in appearance had an influence on the wearer's likeness concerning a perceiver's gender, a wearer's likeness dimension was higher in the case of a female than in the case of a male.
A perceiver's age, regarding, a wearer's likeness dimension, perceivers who are under 25 were higher than ot

목차 (Table of Contents)

• 제 1 장 서론 = 1
• 1절 연구의 필요성 = 1
• 2절 연구의 목적 = 2
• 3절 연구의 절차 = 3
• 제 2 장 이론적 배경 = 4
• 1절 대인지각 이론 = 4
• 1. 대인지각의 특징 = 4
• 2. 대인지각의 단서 = 5
• 3. 대인지각의 과정 = 6
• 4. 내현성격 이론 = 11
• 5. 범주화 이론 = 14
• 2절 색채 이론 = 16
• 1. 색의 특성 = 16
• 2. 색 이미지 분석 방법 = 19
• 3절 외모변인 = 19
• 1. 메이크업 = 21
• 2. 헤어스타일 = 35
• 4절 지각자 변인 = 47
• 1. 외모관심 = 48
• 2. 인구통계학적 특성 = 49
• 5절 호감도 = 55
• 제 3 장 연구방법 = 59
• 1절 연구의 가설 = 59
• 2절 연구대상 및 자료분석 = 61
• 1. 연구의 대상 = 61
• 2. 자료분석 = 61
• 3. 용어의 작업정의 = 62
• 4. 연구의 모형 = 63
• 3절 측정도구의 제작 = 64
• 1. 자극물 = 64
• 2. 의미미분 척도 = 65
• 3. 지각자 특성에 관한 측정도구 = 67
• 4. 호감도 측정도구 = 68
• 4절 측정도구의 타당성 및 신뢰도 검증 = 69
• 1. 의미미분 척도의 신뢰도와 타당성 = 70
• 2. 지각자의 내적 특성변인 측정도구의 신뢰도와 타당성 = 70
• 제 4 장 연구 결과 및 고찰 = 71
• 1절 착용자의 인상차원의 구조 = 71
• 2절 가설 1의 검증 = 74
• 1. 가설 1-1의 검증 : 착용자의 메이크업 입술컬러가 인상형성에 미치는 영향 = 76
• 2. 가설 1-2의 검증 : 착용자의 앞머리 스타일이 인상형성에 미치는 영향 = 78
• 3. 가설 1-3의 검증 : 착용자의 외모변인의 상호작용에 따른 인상형성 = 79
• 4. 가설 1-4의 검증 : 지각자의 특성이 여성 착용자의 인상형성에 미치는 영향 = 83
• 5. 가설 1-5의 검증 : 지각자의 외모관심이 여성 착용자의 인상형성에 미치는 영향 = 87
• 3절 가설 2의 검증 = 88
• 1. 가설 2-1의 검증 : 착용자의 외모변인에 따른 호감도 = 89
• 2. 가설 2-2의 검증 : 지각자의 특성에 따른 호감도 = 92
• 4절가설 3의 검증 = 98
• 1. 착용자의 인상차원들과 각 변인들 간의 상관관계 = 98
• 제 5 장 결론 = 101
• 1. 결과의 요약 = 101
• 2. 결론 및 제언 = 104
• 3. 연구의 한계점 = 104
• 참고문헌 = 105
• 국문요약 = 116
• 부록 = 120