시큐리티기업의 시장지향성과 직무만족, 조직몰입 및 경영성과의 관계 = (The)relationship of market orientation, job satisfaction, organizational commitment and business performance on security business company

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze the relationship of market orientation, job satisfaction, organizational commitment, and business performance in the security firms. To achieve the goal of the study, it has used various methods to study.
First of all, it has carried out documentary surveys through literatures review on market orientation and business performance of the security firms, and practical researches side by side. In the documentary surveys, it has developed the framework of study and questionnaires based on the domestic and foreign books, theses, materials of public institutions, and other materials.
In the practical researches, basing on the selected study models and hypotheses, it has selected 15 security companies which are located in Seoul , Gyeonggi and Chungcheong Provinces with the stratified cluster random sampling method. It has polled the employees of the security companies for about 2 months from 5 August to 10 October 2006, distributing 20~50 pieces per company. It has distributed 600 pieces and used 565 pieces for analysis excepting unfaithful 35 pieces.
The collected questionnaires were analyzed by SPSSWIN 14.0 program. and The methods to analyze the materials were factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and path analysis through regression analysis.
The results obtained from the study using analysis methods above are as follows.
First, market orientation influences on the job satisfaction. Namely, the higher market orientation is, the higher fellowship satisfaction, promotion satisfaction, salary satisfaction and job performance satisfaction are. Second, market orientation influences on the organizational commitment. That is, the higher market orientation is, the higher affective commitment and continuous commitment are.
Third, market orientation influences on the business performance. In other words, the higher market orientation is, the better financial and non financial outcomes are.
Fourth, job satisfaction influences on the business performance. That is, the higher job satisfaction is, the better non financial outcomes are.
Fifth, organizational commitment influences on the business performance. That is, the higher organizational commitment is, the better financial and non financial outcomes are.
Sixth, market orientation influences on the job satisfaction, organizational commitment, and business performance directly and indirectly.
That is, job satisfaction and organizational commitment are important variables mediating the relationship between market orientation and business performance.