플라워샵의 운영실태 및 활성화 방안에 관한 연구 = A study on Actual Management Status and Activation Plan of Flower Shops

다국어 초록 (Multilingual Abstract)

World floricultural industry has been severly competing since trade barriers were removed owing to FTA, European integration, and WTO. All countries of the world have strengthened their aggressive export policies through an hi-technology, information network, reasonable price, high quality flower and best quality service.
Korea's floricultural industry has continuously grown as the national income increases and an importance of floricultural industry has been considerably recognized. However, there are many problems in three factors of floricultural industry; production, distribution, and consumption. The floricultural industry is still focused on the production, and its production system is also backward compared to the world floricultural industry. An unbalanced distribution structure and consumption structure has obstructed the development of floricultural industry.
If this problem is not urgently solved, Korea's floricultural industry will be suffered a lot due to multinational trade.
This study is intended to study the plan to solve the above-mentioned problem through investigating an actual condition of flower shops which occupy a large part in the floricultural industry.
Flower shops and hotel shops which made proper profits in Seoul and Gyeonggi were previously investigated through Gyeongbukseon flower wholesale market, Yangjaedong Flower Wholesale Market and flower magazines. Based on it, 25 flower shops in Gyeonggi and Seoul were selected from November 2006 to March 2007. Then, an interview survey was conducted according to prepared standard form. Then, the results of interviews were analyzed.
As a data processing and analysis method, the interview diary data were inputted to EXCEL program and then they were shown in a graph by a simple tabulation, the mean, and question item. Through the inputted data, the factors which impacted the operation of flower shop were analyzed by gender, age, scale, rental./guarantee deposit, sales, number of employees, main purchasing market, frequency of purchase, purpose of purchase, main selling item, and preference of material.
As the result, the flower shop which has the high profitability and stable management has invested a lot of efforts and costs in the product design and has executed all activities efficiently through the differentiated business management strategy, compared to the poor flower shop which neglects the necessary factors for the business management.
The former flower shop has standardized the shop organization by classifying the shop affairs, and has provided a training and allocated the proper members for the job. Also, it has operated the organization by recruiting the capable employees through identifying the insufficient part of management immediately.
In conclusion, the flower shop's systematic and strategic management will improve the customer satisfaction. Therefore, it will bring about the increasing flower consumption, will improve the unbalanced distribution structure, and will change the production item and system.
In order to expect the development of flower shop or floricultural industry, it is necessary to seek the plan to operate the flower shop or floricultural industry systematically and organizationally through studying stabilized other industries' management system.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구의 배경 = 1
• 2. 연구의 목적 = 2
• 3. 연구의 내용 및 방법 = 2
• Ⅱ. 이론적 고찰 = 3
• 1. 화훼장식의 개념 및 범위 = 3
• 2. 화훼장식의 분류 = 3
• 2.1 절화 장식의 분류 = 4
• 2.2 분식물의 분류 = 5
• 3. 국내 화훼시장에 관한 고찰 = 7
• 3.1 국내 화훼생산 현황 = 7
• 3.2 국내 주요 시장과 유통구조 = 10
• 3.3 국내 화훼 산업의 문제점 = 14
• 3.4 국내 화훼 수출입 시장 = 21
• 4. 국내 플라위 샵 의 현황 및 문제점 = 32
• 5. 국외 주요 화훼시장에 대한 고찰 = 35
• 5.1 국외 화훼 시장의 생산과 소비 현황 = 35
• 5.2 국가별 화훼산업 현황 = 38
• Ⅲ. 조사대상의 선정 및 사례분석 = 43
• 1. 조사대상 선정 및 분석방법 = 43
• 1.1 조사대상 선정 = 43
• 1.2 자료처리 및 분석방법 = 43
• 2. 사례분석 = 44
• 2.1 일반적 특성 = 44
• 2.2 매장특성 = 45
• 2.3 주요 소재구매시장 및 구매처 = 47
• 2.4 주요소비 현황 = 49
• 2.5 수입소재의 구매요인 및 사용현황 = 50
• 3. 국내 화훼시장의 활성화 방안도출 = 53
• Ⅳ. 결론 및 제언 = 55
• 참고문헌 = 57
• ABSTRACT = 59