한국 문화상품이 방한 잠재 홍콩 관광객에게 미치는 영향에 관한 연구 = A Study on the effects of korean pop culture products on the potential Hong Kong tourists to Korea

목차 (Table of Contents)

• 제 1 장 서론 ········································································································································ 1
• 제 1 절 연구의 배경과 문제제기 ·································································································· 1
• 제 2 절 연구의 목적과 범위 ·········································································································· 4
• 제 2 장 이론적 고찰 ·························································································································· 7
• 제 1 절 문화상품의 효과와 특성 ·································································································· 7
• 1 문화상품으로서 TV드라마와 영화의 효과와 특성 ······························································ 7
• 1) TV드라마 ·································································································································· 8
• 2) 영화 ············································································································································ 9
• 2. 문화상품으로서 음식의 효과와 특성 ·················································································· 11
• 3. 문화상품으로서 음식의 효과와 특성 ·················································································· 12
• 제 2절 문화상품과 관광상품 ······································································································· 13
• 1. 현대사회의 문화상품의 중요성 ···························································································· 13
• 2. 세계의 문화상품 이동과 교류 ······························································································ 15
• 1) 세계화 ······································································································································ 16
• 2) 지역화 ······································································································································ 17
• 3. 문화상품을 이용한 관광상품의 개발 ·················································································· 17
• 제 3 장 일반적 한류와 홍콩 한류의 현황 ················································································· 19
• 제 1 절 한류 현황 ························································································································· 19
• 1. 한류의 개념 ······························································································································ 19
• 2. 한류의 요인 ······························································································································ 19
• 1) 대체문화의 결여 ···················································································································· 19
• 2) 아시아적 가치 내포 ·············································································································· 20
• 3) 한국 대중문화의 경쟁력 ······································································································ 21
• 3. 한류확산과 배경 ······················································································································ 21
• 4. 한류의 지속화 ·························································································································· 22
• 제 2 절 홍콩에서의 한류 ············································································································· 25
• 1. 홍콩의 경제현황 및 전망 ······································································································ 25
• 2. 홍콩의 한류 ······························································································································ 26
• 1) TV드라마와 영화 ·················································································································· 26
• 2) 대중음악 ·································································································································· 33
• 3) 음식 ·········································································································································· 34
• 4) 홍콩 한류의 미래 ·················································································································· 35
• 제 4 장 연구설계 및 조사설계 ····································································································· 37
• 제 1 절 연구 모형 및 연구가설 ································································································· 37
• 1. 연구모형 ···································································································································· 37
• 2. 연구가설 ···································································································································· 37
• 제 2 절 설문지 구성 ····················································································································· 39
• 제 3 절 실증적 조사설계 및 분석방법 ····················································································· 42
• 1. 조사설계 ···································································································································· 42
• 2. 분석방법 ···································································································································· 43
• 제 5 장 실증분석 ····························································································································· 44
• 제 1 절 표본의 특성 ····················································································································· 44
• 1. 조사대상자의 일반적 사항 ···································································································· 44
• 2. 한국 문화상품을 선호하는 이유와 선호하는 관광상품에 대한 분석결과 ·················· 49
• 제 2 절 가설 검증 ······················································································································· 54
• 1. 한국의 문화상품을 선호하는 이유 ······················································································ 54
• 2. 한국에 대한 이미지 변화 ······································································································ 59
• 3. 한국 방문 의사에 대한 변화 ······························································································ 62
• 제 6 장 결론 ····································································································································· 66
• 제 1 절 연구의 요약 ····················································································································· 66
• 제 2 절 연구의 시사점 및 한계점 ····························································································· 69
• 참고문헌 ·············································································································································· 70
• 설문지 ·················································································································································· 75
• ABSTRACT ······················································································································································· 87