리조트의 이미지와 이용경험이 리조트 이용객의 지각된 성과에 미치는 영향 = The Effect of resort image and experience of resort used has on perceived outcome of resort customers

목차 (Table of Contents)

• 제 1장 서 론 ··················································································1
• 제 1 절 연구의 목적 ·················································································1
• 1. 문제의 제기 ························································································1
• 2. 연구의 목적 ························································································8
• 제 2 절 연구의 방법 및 구성 ·······························································10
• 1. 연구의 방법 ···················································································10
• 2. 연구의 구성 ·····················································································12
• 제 2장 이론적 배경 ···································································15
• 제 1 절 리조트의 정의 및 유형 ···························································15
• 1. 리조트의 정의 ·················································································15
• 2. 리조트의 유형 ·················································································20
• 제 2 절 리조트 이미지 ···········································································25
• 1. 이미지의 정의 및 개념 ·································································25
• 2. 관광지 이미지 ·················································································26
• 1) 관광지 이미지의 개념 ·····························································26
• 2) 관광지 이미지의 형성 및 구성 요인 ···································29
• 3. 기업 이미지 ···················································································37
• 1) 기업 이미지의 개념 및 역할 ·················································37
• 2) 기업 이미지의 형성과정과 영향요인 ···································40
• 3) 기업 이미지의 구성요인 ·························································43
• 제 3 절 관광지 이용 경험 ·····································································45
• 1. 관광 경험 ·························································································45
• 2. 관광 경험의 측정 ···········································································48
• 제 4 절 관광행동에 있어서의 지각된 성과 ·········································49
• 1. 관광 태도의 개념 ···········································································49
• 2. 관광 만족 ·························································································50
• 3. 만족 측정 ·························································································52
• 4. 이미지와 만족간의 관계 ·······························································57
• 5. 이용 경험과 만족간의 관계 ·························································59
• 제 3장 연구 설계 ·········································································61
• 제 1 절 연구 모형 및 연구 가설 ·························································61
• 1. 연구 모형의 개요 ···········································································61
• 2. 연구 가설 설정 ···············································································62
• 3. 조작적 정의 ·····················································································62
• 제 2 절 조사 설계 ·················································································67
• 1. 표본 설계 ·························································································67
• 2. 조사도구의 개발 ·············································································67
• 3. 자료의 수집과 분석 방법 ·····························································70
• 제 4장 가설 검정 ·········································································73
• 제 1 절 표본의 개요 ···············································································73
• 1. 표본의 인구 통계적 특성 ·····························································73
• 2. 리조트에 대한 일반적인 행동 특성 ···········································76
• 1) 리조트의 이용 경험의 유․무와 관계없는 일반적인 행동
• 특성에 대한 빈도 및 통계량 분석 ········································76
• 2) 리조트 이용 경험이 있는 표본의 행동 특성에 대한 빈도 및
• 통계량 분석 ···············································································80
• 제 2 절 가설 검정을 위한 예비 분석 ·················································83
• 1. 리조트의 이미지에 대한 요인 분석 및 신뢰도 분석 ·············84
• 2. 리조트 이용 경험에 대한 요인 분석 및 신뢰도 분석 ···········86
• 3. 리조트 이용객의 지각된 성과에 대한 요인 분석 및 신뢰도
• 분석 ··································································································88
• 제 3 절 가설 검정 ···················································································89
• 1. 연구 가설 검정 및 추가 분석 결과 ···········································89
• 1) 가설 Ⅰ의 검정 ·········································································89
• 2) 가설 Ⅱ의 검정 ·········································································91
• 3) 가설 Ⅲ의 검정 ·········································································92
• 4) 추가 분석 ···················································································94
• 2. 가설 검정과 추가 분석 결과의 요약 및 시사점 ···················100
• 1) 결과 요약 ··············································································100
• 2) 시사점 및 제언 ······································································103
• 제 5장 결론 ·················································································106
• 제 1 절 연구의 요약 ············································································106
• 1. 연구의 요약 ·················································································106
• 제 2 절 연구의 한계점 및 향후 연구 방향 ····································112
• 1. 연구의 한계점 ··············································································112
• 2. 향후 연구 방향 ············································································113
• <참고문헌> ··································································································115
• <설 문 서> ··································································································126
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