축제 이미지가 관광객 참여동기와 만족에 미치는 영향 : 충주 세계무술축제를 중심으로 = (The) Influence of the festival image on the participation motive and visitors' satisfaction : focused on the Chung-Ju world martial arts festival

다국어 초록 (Multilingual Abstract)

Today, interest about festival is increasing. Festival is adding the importance by useful resources of area activation through event that do not stay to simple event.
Each local autonomy is operating festival of international scale for commercialization of culture. But result is not reaching in expectation and Its durability is becoming target of discussion.
That is, festival is not expressing charm of area by image and Events that is not differentiated.
Therefore, this study deduced image attribute of Chung-ju world martial arts festival, and analyzed relation with festival visit motive and visitor satisfaction with drawn image attribute.
The results of this study are as follows.
First, divides image of festival by before image and after image and did factor analysis.
Result of factor analysis, Festival Image deduced 4 factor of Experience, amusements, locality, progress - operation efficiency and Festival participation motive deduced 5 factor of intercourse, combination, amusements, deviation, culture.
Second, difference analysis by sex(T-test) result, man assessed area factor of festival before image higher than woman.
Also, man assessed use-services, amusements-experience factor of Festival after image and intercourse, deviation, culture factor of Festival participation motive higher than woman.
Third, difference analysis (ANOVA) result of sample group, Festival after image appeared difference by group of age, group of occupation and Festival before image appeared difference by group of age, group of scholarship and Festival participation motive appeared difference by group of age, group of scholarship, group of occupation.
Fourth, festival after image was evaluated lower than before image in souvenir, variety of food, locality.
Fifth, appeared to festival image affects in festival participation motive, festival after image and festival participation motive affects in visitor's satisfaction.
Festival visitor's satisfaction must become at highest priority for successful operation of festival.
Therefore, raise of festival image which affect in festival participation motive and visitor's satisfaction is required.
Specially, effort about after image raising will have to become first at for visitor's satisfaction.

목차 (Table of Contents)

• 목차 = ⅰ
• Ⅰ. 서론 = 1
• 제1절 문제의 제기 = 1
• 제2절 연구의 목적 = 3
• 제3절 연구의 범위 및 방법 = 5
• 1. 연구의 범위 = 5
• 2. 연구방법 = 6
• Ⅱ. 이론적 배경 = 7
• 제1절 축제이미지 = 7
• 1. 이미지 개념 및 형성과정 = 7
• 2. 축제 이미지 = 13
• 3. 축제 이미지 측정 = 19
• 4. 축제이미지 측정방법의 선정 = 23
• 제2절 축제 참여동기 = 24
• 1. 관광동기의 개념 = 24
• 2. 관광동기의 유형 = 25
• 3. 축제 참여 동기 요인 = 33
• 4. 이미지와 관광동기 = 39
• 제3절 관광객 만족 이론 = 40
• 1. 관광객만족의 개념 = 40
• 2. 이미지와 관광객 만족 = 47
• Ⅲ. 연구설계와 조사방법 = 51
• 제1절 연구설계 = 51
• 1. 연구모형 = 51
• 2. 연구가설의 설정 = 52
• 제2절 조사방법 = 54
• 1. 조사의 설계 및 방법 = 54
• 2. 변수의 조작적 정의 및 설문지의 구성 = 55
• Ⅳ. 실증분석 = 59
• 제1절 자료의 일반적 분석 = 59
• 1. 인구통계학적 특성 = 59
• 2. 이용형태별 특성 = 60
• 제2절 신뢰성과 타당성 검증 = 61
• 1. 신뢰성의 검증 = 61
• 2. 요인분석 = 63
• 제3절 차이검증 = 68
• 1. T-Test 검증 = 68
• 2. 분산분석(ANOVA) 차이검증 = 69
• 3. 축제 사전이미지와 사후이미지간의 차이분석 = 73
• 제4절 가설 검증 = 75
• 1. 가설 1의 검증 = 75
• 2. 가설 2, 3의 검증 = 80
• 제5절 종합논의 = 82
• 1. 분석결과의 요약 = 82
• 2. 시사점 = 85
• Ⅴ. 결론 = 87
• 참고문헌 = 90
• 1. 국내문헌 = 90
• 2. 국외문헌 = 93
• 설문지 = 98
• ABSTRACT = 104