스포츠관광의 유형에 따른 스포츠관광 정책의 중요성 = The Sports Tours Administrative Importance in the Tours Patterns

다국어 초록 (Multilingual Abstract)

The purpose of this study is to investigate the pattern of sports tourism which modem tourists like according to their age type, living in the globalization and information age, and how it impacts on improving the quality of human`s life. And this study analyzes on the importance of sports tourism`s policy, therethrough this provides tourism industry of our country with a verifiable data. This data will be able to develop our tourism industry. This examines 498 general Busan citizens who have participated in the sports event activities or have watched the sports games. The results are summed up as follows. First, sports tourism`s pattern according to age is analyzed by χ2 analysis has a significant difference as a whole. Second, the importance of sports tourism industry`s policy according to the pattern of sports tourism has a significant difference as a whole. Third, the plan of sports tourism`s activation is to make a plan to propel sports marketing related with sports tourism, to select a special sports tourism zone, to develop various sports products, to unify the administration of sports tourism, to recognize the importance of sports tourism, and to train and ensure sports specialists.