소셜커머스 이용동기가 고객충성도에 미치는 영향 = 사이트 신뢰와 공급업체 신뢰를 중심으로

다국어 초록 (Multilingual Abstract)

Social network of people sharing information by way of share grows more and take advantage of this one is growing concern about social commerce. In particular, the social commerce meet certain minimum number of hours when it is 30% to 80% discount on the price of the sale, and also their use for shopping information sharing through social networks and the real-time price comparison and online and offline ties Sales are through. This study investigates the effect of the relationships between social commerce motivations, customer loyalty, social commerce provider trust and supplier trust in social commerce. The following study results were revealed: First, social commerce motivations were related positively to customer loyalty. second, Social commerce motivations were related positively to social commerce provider trust. Third, social commerce motivations were related positively to social commerce supplier trust. Fotrth, social commerce provider trust and social commerce supplier trust were related positively to customer loyalty. Finally, social commerce provider trust and social commerce supplier trust have been a mediating effects to relationship between social commerce motivations and customer loyalty.