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스콜라It is the aim of this study to investigate the relationship among behavioral intentions, relationship quality, emotion of visitors to MICE. Statistical analysis were adopted using the SPSS 20.0 and AMOS 20.0 to test frequency analysis, confirmatory fa...
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MICE에서의 체험, 긍정적 감정, 관계품질 및 행동의도에 관한 연구 = The Effect of Visitor`s Positive Emotion, Relationship Quality, Behavioral Intention in MICE
한글로보기https://www.riss.kr/link?id=A99605993
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2013
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작성언어
-
-
주제어
체험 ; 긍정적 감정 ; 관계품질 ; 행동의도 ; Experience ; Positive Emotion ; Relationship Quality ; Behavioral Intention
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KDC
300
-
등재정보
KCI등재
-
자료형태
학술저널
- 발행기관 URL
-
수록면
197-208(12쪽)
- 제공처
-
0
상세조회 -
0
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부가정보
다국어 초록 (Multilingual Abstract)
It is the aim of this study to investigate the relationship among behavioral intentions, relationship quality, emotion of visitors to MICE. Statistical analysis were adopted using the SPSS 20.0 and AMOS 20.0 to test frequency analysis, confirmatory factor analysis, and path analysis. Hypothesis were set up and tested with the structural equation model to prove causal relations among variables. Findings from this study showed that experience in MICE did have a positive relationship on emotion and secondly, MICE experience showed a statistically significant effect on relationship quality. Third, a positive emotion on MICE did have a positive effect on relationship quality and fourth, a positive emotion on MICE has a positive effect on behavioral intention and relationship quality toward MICE had a positive effect on behavioral intention.
It is the aim of this study to investigate the relationship among behavioral intentions, relationship quality, emotion of visitors to MICE. Statistical analysis were adopted using the SPSS 20.0 and AMOS 20.0 to test frequency analysis, confirmatory factor analysis, and path analysis. Hypothesis were set up and tested with the structural equation model to prove causal relations among variables. Findings from this study showed that experience in MICE did have a positive relationship on emotion and secondly, MICE experience showed a statistically significant effect on relationship quality. Third, a positive emotion on MICE did have a positive effect on relationship quality and fourth, a positive emotion on MICE has a positive effect on behavioral intention and relationship quality toward MICE had a positive effect on behavioral intention.
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