유명인의 정치참여와 대학생의 정치태도 및 투표행위에 관한 연구 = Does Celebrity Politics Matter with Young Voter? Celebrity, Political Attitudes and Voting Behavior in 2012 Presidential Election

다국어 초록 (Multilingual Abstract)

Celebrity has been introduced in politics and election campaign, called celebrity politics. Oprah Winfrey`s endorsement for Sen. Obama is well known. The study examined celebrity politics and its relationship with young voter`s political attitudes and voting behavior such as political efficacy, credibility, involvement, apathy, voting intention, and candidate approval rate. 446 college students participated the survey study. The result showed that the more the student liked celebrity`s political activity such as ``get out of vote`` and candidate endorsement, the higher they expressed political efficacy, credibility, involvement; the lower political apathy. The study also showed that celebrity had to do with candidate evaluation, Candidate Park was not associated with celebrity effect. However, celebrity politics was strongly related with the rating of candidate Moon who had been more supported among candidates by celebrities of young voter.

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