사회적 책임의 변천과정과 신 패러다임의 정립방안 = A Study on the New Paradigm and Changes on Corporate Social Responsibility

다국어 초록 (Multilingual Abstract)

The purpose of this study is periodization of the history of Corporate Social Responsibility(CSR) theories and systemization of its characters of the times by illuminate the history of the CSR theories. This study was especially carried out the history of the CSR theories at the first internally and externally. it systematized the theories at the first, too. It established the history as five ages; the first is a quickening period, the background of the CSR theories, the second is a formation period, the third is a growth period, the fourth is a controversy period and the last is a fixation period. In addition, it suggested bearing that practice problems based on the history of the CSR theories and new paradigm of the CSR of the 21st century as subsequent development. The objective of this thesis is concerned with the social responsibility of business [the social role of business]. First it examines the historical background on it and discuss views of various scholars through the literature review. and then it studies the current social responsibilities of business in the countries such as the United States, Japan. Finality it proposes the desirable direction for the social responsibility which our business should take and discusses some practical ways to reach it. The study considered (1) the 21st century management that is a great paradigm shift of the management from ``the Ptolemaic system management based on profit`` to ``the Copernican theory management based on social responsibility (2) establish of a equation of the CSR strategy (3) the course of business performance of the CSR actualization (4) thesis of a CEO`s the social responsibility (5) presentation of the course of the CSR and the social contribution.