베이비붐세대 은퇴에 따른 여가소비문화 활성화 방안

다국어 초록 (Multilingual Abstract)

The number of baby-boom generation (1955-1963) in Korea is estimated to be 7.125million which explains 14.6% of total population(statistics, 2010). Given the significant number of baby boomers, it is rather surprising that there has been little effort to understand their various characteristics. This study examines the basic characteristics of baby boomers that emerge as a new consumption class. To this end, this study utilizes various research methods such as questionnaire surveys to baby boomers who reside in Seoul metropolitan areas, interviews with experts in the field, and international case studies. The results help formulate effective strategies regarding their leisure consumption.
The baby boomers often referred to as ‘new senior’, ‘active senior’, or ‘free senior’ are the ones who experience rapid urbanization, economic growth and recession. They tend to value supporting parents and children. For this reason, they are also referred to as "sandwich generation". The baby boomers are in good economic conditions because about 75% of household members are still actively engaged with economic activities and there is also relatively high representation of professional occupations compared to the older generation. It has been found that about 80% of baby boomers make their retirement plan and they indicated the pursuit of hobby as the most desired activity after the retirement.
There is a need for a balance between supply and demand, and establishment for infrastructure in developing a policy to stimulate leisure consumption for the baby boomers in Korea. For the demand side, it is important to make an effort to induce baby boomers" active participation in leisure activities. For the supply side, it is necessary to develop relevant infrastructure and programmes. Additionally, it is important to mediate between supply and demand through providing information and reinforcing network. It may be necessary to establish institutional conditions, education, and additional support to be able to develop effective infrastructure.

목차 (Table of Contents)

• [표지]
• [머리말]
• [연구요약]
• [Abstract]
• [차례]
• 표차례
• 그림차례
• [제 1 장 서론]
• 제1절 연구배경 및 목적
• 제2절 선행연구 검토
• 제3절 연구내용 및 방법
• [제 2 장 베이비붐세대의 특성 및 관련 연구]
• 제1절 개념 및 중요성
• 제2절 베이비붐세대 특징 및 현황
• 제3절 은퇴 베이비부머 관련 주요 여가이론
• [제 3 장 해외사례 및 국내동향]
• 제1절 해외사례
• 제2절 국내 정책동향
• [제 4 장 베이비붐세대 의식 및 실태조사]
• 제1절 설문조사
• 제2절 전문가 인터뷰
• [제 5 장 베이비붐세대 여가소비 문화 활성화 방안]
• 제1절 기본방향
• 제2절 정책 추진과제
• [제 6 장 결론 및 정책제언]
• 제1절 결론
• 제2절 정책제언
• [참고문헌]
• [부록]