기업의 정보화수준·환경불확실성·시장지향성 성과 간의 관계 분석

다국어 초록 (Multilingual Abstract)

This study tried to analyzed the relationship between level of information oriented, environmental uncertainty, market orientation and performance in order to suggest to a methodology for performance 6 hypothesis were constructed for analysis based on previous literature review. The results of empirical analysis shows that level of inform-oriented gave significant effect on environmental uncertainty and environmental uncertainty, environmental uncertainty and level of information-oriented affected positively of market orientation and market orientation affected positively on firm’s performance.
These result explains that firms which try to take superior of performance mast build high level of market orientation should be realized and reacted the complexed market situation, such as consumer needs, competitors action, change of technology and providers action, etc.
For this management of uncertainty should be required through the high level of information-oriented.

참고문헌 (Reference)

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