B2C 전자상거래에서 사회적 실재감, 즐거움, 만족, 신뢰형성이 재구매의도에 미치는 영향 연구 = 오픈마켓 이용자를 중심으로

목차 (Table of Contents)

• 초록
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구모형 및 가설설정
• Ⅳ. 실증분석 및 연구결과
• Ⅴ. 결론 및 시사점
• 참고문헌
• 부록
• ABSTRACT

참고문헌 (Reference)

1 김양하, "텍스트 기반 온라인 사회 상호작용(TOSI)의 습관적 이용에 대한 연구 : 중학생의 인터넷 자기효능감, 사회적 실재감, 친밀감을 중심으로" 한국언론정보학회 38 (38): 119-146, 2007

2 김광수, "인터넷 쇼핑몰에서 신뢰구축 모델에 관한 연구" 한국마케팅학회 12 (12): 89-109, 2007

3 박준철, "인터넷 쇼핑몰 이용자의 고객만족이 신뢰, 몰입, 고객충성행위에 미치는 영향" 한국경영정보학회 13 (13): 131-150, 2003

4 박진제, "인터넷 쇼핑몰 이미지와 만족도 및 재방문의도에 관한 연구-종합몰과 오픈마켓의 비교를 중심으로-" 한국생활과학회 17 (17): 785-796, 2008

5 문영주, "온라인 커뮤니티의 신뢰형성이 구매의도에 미치는 영향" 한국전자상거래학회 9 (9): 87-106, 2008

6 문영주, "온라인 커뮤니티 특성이 성과에 미치는 영향 연구" 국제e-비즈니스학회 1 (1): 139-161, 2007

7 문영주, "온라인 커뮤니티 몰입에 미치는 영향 연구: 만족과 커뮤니티 신뢰를 매개로" 한국정보시스템학회 16 (16): 23-45, 2007

8 문영주, "온라인 커뮤니티 명성, 사회적 실재감, 상호작용성, 즐거움이 성과형성에 미치는 영향 연구 : 신뢰와 몰입을 매개로" 국제e-비즈니스학회 9 (9): 75-99, 2008

9 주재훈, "온라인 오픈마켓에서 신뢰와 가격 프리미엄의 관계" 한국경영학회 37 (37): 723-749, 2008

10 조영희, "오픈마켓에서 상품정보와 판매자정보가 신뢰와 만족을 매개로 구매의도에 미치는 영향" 국제e-비즈니스학회 1 (1): 189-210, 2007

11 권유미, "오픈 마켓 지속사용 의도에 관한 연구 : 심리적 계약 위반의 효과 관점에서" 국제e-비즈니스학회 9 (9): 57-74, 2008

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