스마트폰 뱅킹서비스에 대한 사용자만족과 지속적 이용의도에 영향을 미치는 요인

다국어 초록 (Multilingual Abstract)

In recent years, smartphone is one of the most famous IT devices in Korea. Since January 2010, the electronic banking safety regulations set by the Financial Supervisory Service have enforced that both wired Internet banking and smartphone banking services require the similar level of security. The number of mobile banking customers based on smartphone have increased sharply compared to the past. In addition, sales growth regarding the smartphone banking service has continued. The purpose of this study is to discover such factors which much influence satisfaction and continuance intention of use in the smartphone banking service. In doing so, we chose several characteristics of the smartphone banking channel(convenience, security, convergence, and economy) and users(familiarity and innovativeness) as independent variables. We selected continuance intention of use as a dependent variable for this study. Through a statistical experimental analysis, we found that both convenience and convergence have a significant influence on perceived usefulness along with perceived trust. Both security and economy have a significant effect on perceived trust only. Familiarity affects perceived usefulness as well as perceived trust, and innovativeness only affects perceived usefulness. Finally we found that perceived trust affects perceived usefulness and satisfaction at the same time; perceived usefulness affects both satisfaction and continuance intention of use; and satisfaction affects continuance intention of use in sequence.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구 모형 및 가설 설정
• Ⅳ. 가설 검증 및 분석 결과
• Ⅴ. 결론
• 참고문헌
• 설문지

참고문헌 (Reference)

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