예술교육 기회확대를 위한 공연 구매 연구: 구매요인과 장애요인이 구매타입에 미치는 영향 = Expanding Art Education: Studies on the Impact of Purchase Motivation and Barrier Factors on Purchase Types

다국어 초록 (Multilingual Abstract)

The purpose of the study was to find the importance of the involvement of media in the performing arts market in order to expand an opportunity of the arts education by analyzing the role of media in the selection process and provides possibility for the reception of the media participation in the performing arts market. For satisfy this purpose, the study framed a hypotheses that the motivation for participation of performing arts and MAO will influence the purchase type of performing arts and analyzed by regression analysis. In the current performing arts market, only live participation is considered as a medium of performing arts; however, the finding verify the great potential market in the media participation for the arts education and imply the importance of its role in the molding of the future performing arts market.

참고문헌 (Reference)

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