축제 체험프로그램 참여동기가 몰입과 만족, 재방문의도에 미치는 영향 = Effect of Visitor`s Motivation for Festival Participation Program on their Commitment and Satisfaction, Intention of Re-participation

다국어 초록 (Multilingual Abstract)

This study is further conducted to positively analyze the effect of the said participation motivation on the commitment and satisfaction of visitors and the effect of the satisfaction of visitors on their intention of re-participation in order to understand the desires and required values of visitors. In addition this study analyzes the satisfaction according to the psychological changes resulting from factors. A total of 300 surveys were conducted from Jul. 20, 2011 to Jul 24, 2011, and 249 surveys except for 41 ones among them were analyzed as the final effective data. This positive analysis was conducted by the need of competitive festival strategy for successful festival operation in mid of severe competition between festivals and also for the purpose of preparing the base for inducing the positive psychological changes of visitors. As a result of this positive analysis, it was confirmed that the participation motivation and commitment of festival participating programs are important factors that affect the re-participation of the festival participating programs.

참고문헌 (Reference)

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