경영자의 관점에서 바라본 사회책임경영이 조직만족도에 미치는 영향 = The Impact of CSR on Employee Satisfaction : A Management's Perspective

다국어 초록 (Multilingual Abstract)

The official launch of the ISO 26000 Guidelines on Social Responsibility in November 2010 has triggered great interest among local and global businesses alike on the need for CSR. The “business case” for CSR remains illusive, however, despite the significant body of research carried out to date on the impact of CSR on a company’s performance. Moreover, although recent research has set out to build a conclusive business case using customer and employee satisfaction as key indicators, the majority of existing work has primarily been focused on customers and shareholders. Against this backdrop, this study has applied the “Social Identity Theory” to a local manufacturer to empirically validate the impact that an employee’s awareness toward CSR has on his or her attitude toward the company. The results of our analysis confirmed the following. First, a statistically meaningful difference was found between the “High CSR Awareness Group” and the “Low CSR Awareness Group”, which is consistent with leading research findings. Second, the level of employee satisfaction among those with a high appreciation for the importance of CSR, varied depending on the level of awareness their respective organizations had regarding the achievement of CSR outcomes. Third, a correlation between CSR and corporate value was established, as an employee’s assessment of CSR activities was found to have a positive impact on his or her company satisfaction levels. This research is different from prior work in that the components of CSR were developed centered around stakeholders. Conclusions of the study highlight the importance of improving employee awareness toward CSR as well as employee participation to corporate managers, while raising the need for companies to better engage their employees in CSR via internal communications.

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