호텔기업 종사원의 내부마케팅 요인과 종업원만족, 조직몰입, 고객지향성 및 이직의도 간의 영향 연구

다국어 초록 (Multilingual Abstract)

The purpose of this study is to demonstrate the influences of hotel internal marketing components on employees` satisfaction and their effects on organizational commitment, customer orientation and turnover intention. Focused on related studies, this study developed five internal marketing components (management support, inner communication, educational train, compensation system and empowerment) and presented employees` satisfaction and organizational commitment, customer orientation and turnover intention as consequence variable. For a more realistic approach empirical research was conducted on hotel firm which located in Daegu, Gyeongju and neighborhood region and who responded to engage in hotel. 236 samples were used for this analysis. The results of the empirical research can be summarized as follows: First, it was found that management support, educational train, compensation system and empowerment positively affected employees` satisfaction. Second, it was found that inner communication positively didn`t affect employees` satisfaction. Third, it was found that employees` satisfaction positively affected organizational commitment, customer orientation and turnover intention.

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