골프클럽의 피팅기대감 및 골프기술만족이 재방문의사에 미치는 영향 = The Effect of Golf Club Fitting Expectancy and Golf Technical Satisfaction on the Revisit Intention

다국어 초록 (Multilingual Abstract)

The purpose of this case study is to help promote the growth of the domestic golf industry by placing a vital emphasis on the club-fitting sector. 315 out of 330 golfers surveyed were used as subjects in this study ranging from the beginner to the professional golfer from driving ranges located in Seoul and the Gyeonggi region. The statistical analysis of the study was accomplished using the SPSS 19.0 and AMOS 19.0 for Windows. It was performed using a .05 significance level.
The results of this study were as following: First, iron-fitting proved to have a positive effect on those tested. Iron type, lie angle, loft and Shaft choice, length, stiffness had a direct impact upon improving their skill which in turn increased their satisfaction level of the game. Second, fitting for the driver also proved to help their game and their satisfaction. Third, club-fitting for irons showed the willingness of the participants to come back for more fitting options in the future to further develop their game with the latest technology or to further tweak their existing irons to custom tailor their swings.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과 및 논의
• Ⅳ. 결론 및 제언
• 참고문헌