대형할인점 자가상표(PB) 구매에 패키지디자인이 미치는 영향

목차 (Table of Contents)

• (要約)
• (Abstract)
• 1. 서론
• 2. 자가상표의 구매요인 및 패키지디자인의 영향
• 3. 국내 대형할인점 자가상표 패키지디자인 사례 분석
• 4. 국내 대형할인점 자가상표 패키지디자인 소비자 평가
• 5. 결론
• 참고문헌

참고문헌 (Reference)

1 박규원, "현대포장디자인" 미진사 1995

2 김광현, "포장디자인" 조형사 1997

3 토모오, 노, "저가격 고품질 비밀 PB 전략" 한수협출판부 1997

4 김지영, "소비자의 디자인 민감성이 제품 디자인 평가에 미치는 영향에 관한 연구: 구디자인 제품을 중심으로" 중앙대학교 2004

5 임종원, "소비자 행동론 이해와 마케팅에의 전략적 활용" 정문사 2000

6 안상미, "생활용품에도 디자이너 손길이"

7 이안재, "굿 디자인의 조건과 기업의 대응" 삼성경제연구소 2005

8 Dhar, S, "Why store brand penetration varies by retailer" 16 (16): 208-227, 1997

9 Jaworski, B, "Toward an integrated framework of inforamtion processing from advertisements" 53 : 406-419, 1989

10 Sweeney, J, "The role of perceived risk in the quality-value relationship: A study in a retail environment" 75 (75): 77-105, 1999

11 Nishikawa, C, "The power of private label 2005: A review of growth trends around the world" AC Nielsen 2005

12 Richardson, P, "The influence of store aesthetics on evaluation of private label brands" 5 (5): 19-28, 1996

13 Meyers-Levy, J, "The influence of a brand name's association set size and word frequency on brand memory" 16 (16): 197-207, 1989

14 Holbrook, M, "The effects of situation, sqeuence, and features on perceptual and affective responses to product designs: The case of aesthetic consumption" 10 (10): 19-31, 1992

15 Miquel, S, "The effects of personal involvement on the decision to buy store brands" 11 (11): 6-18, 2002

16 Norman, D, "The design of everyday things" Doubleday Business 1990

17 Schutte, T, "The Semantics of branding" 33 : 5-11, 1969

18 Bloch, P, "Seeking the ideal form: Product design and consumer response" 59 (59): 16-29, 1995

19 Veloutsou, C, "Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy" 13 (13): 228-241, 2004

20 Keller, K. L, "Memory factors in advertising: The effect of advertising retrieval cues on brand evaluations" 14 (14): 316-333, 1987

21 Depoy, E, "Introduction to Research" Mosby 1994

22 Morwitz, V, "Divide and prosper: consumers' reactions to partitioned prices" 35 (35): 453-463, 1998

23 Bruce, M, "Design in business" Financial Times/Prentice Hall 2002

24 Dick, A, "Correlates of store brand proneness: some empirical observations" 4 (4): 15-22, 1995

25 Batra, R, "Consumer-level factors moderating the success of private label brands" 76 (76): 175-191, 2000

26 Zeithaml, V, "Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence" 52 (52): 2-22, 1988

27 Yelkur, R, "Consumer perceptions of generic products: a Mexican study" 9 (9): 446-456, 2000

28 Solomon, M, "Consumer behavior: in fashion" Prentice Hall 2004

29 Holbrook, M., "Artistic creation, artworks, and aesthetic appreciation: some philosophical contributions to nonprofit marketing" 1 : 1-54, 1985

30 Mieres, C, "Antecedents of the difference in perceived risk between store brands and national brands" 40 (40): 61-82, 2006

31 Garretson, J, "Antecedents of private label attitude and national brand promotion attitude: similarities and differences" 78 (78): 91-99, 2002

32 Burton, S, "A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates" 26 (26): 293-306, 1998

33 Jette, Dianne J, "A qualitative study of clinical decision making in recommending discharge placement from the acute care setting" 83 (83): 224-236, 2003

34 Sirohi, N, "A model of consumer perceptions and store loyalty intentions for a supermarket retailer" 74 (74): 223-245, 1998