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Jaeho Song Gyesung Ko This paper provides a comparative profile of two different festivals, and analyzes the differences of the decisive variables in the process of participants' satisfaction-expectation-performance-discontinuation, To find these dif...
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축제방문객의 '기대 - 성과 불일치' : 제주도 국제시민마라톤대회와 국제관악제의 비교분석 A Comparison of International Civil Marathon's and Summer Band Festival's Case in Cheju Island = 'Expectation - Performance Disconfirmation' of Festival Visitors
한글로보기https://www.riss.kr/link?id=A3292051
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2000
-
작성언어
Korean
-
KDC
326.39
-
등재정보
KCI등재
-
자료형태
학술저널
- 발행기관 URL
-
수록면
74-89(16쪽)
- 제공처
- 소장기관
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다국어 초록 (Multilingual Abstract)
Jaeho Song Gyesung Ko This paper provides a comparative profile of two different festivals, and analyzes the differences of the decisive variables in the process of participants' satisfaction-expectation-performance-discontinuation, To find these differences, two festivals(International Civil Marathon and Summer Band Festival were held on Cheju island in 1999) are chosen and investigated.
The survey is designed by an analysis of expectancy-disconfirmation model and a theory of participant's satisfaction. Based on the above processes, this paper analyses each influence of the expectation, pa-farmance, and disconfirnation, then comparing 18 expectancy decision variables with each these notions in two events. With this result, a marketing implication with participant's satisfaction is pursuing.
The survey is designed by an analysis of expectancy-disconfirmation model and a theory of participant's satisfaction. Based on the above processes, this paper analyses each influence of the expectation, pa-farmance, and disconfirnation, then comparing 18 expectancy decision variables with each these notions in two events. With this result, a marketing implication with participant's satisfaction is pursuing.
Jaeho Song Gyesung Ko This paper provides a comparative profile of two different festivals, and analyzes the differences of the decisive variables in the process of participants' satisfaction-expectation-performance-discontinuation, To find these differences, two festivals(International Civil Marathon and Summer Band Festival were held on Cheju island in 1999) are chosen and investigated.
The survey is designed by an analysis of expectancy-disconfirmation model and a theory of participant's satisfaction. Based on the above processes, this paper analyses each influence of the expectation, pa-farmance, and disconfirnation, then comparing 18 expectancy decision variables with each these notions in two events. With this result, a marketing implication with participant's satisfaction is pursuing.
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