기업의 사회적 책임활동이 기업이미지에 미치는 영향

목차 (Table of Contents)

• 초록
• 1. 서론
• 2. 이론적 배경 및 연구가설 설정
• 1) 기업의 사회적 책임활동
• 2) 기업의 사회적 책임활동 차원
• 3) 기업의 사회적 책임활동에 대한 효과
• 4) 경제적 책임활동이 호혜성 및 신뢰에 미치는 영향
• 5) 법률·윤리적 책임활동이 호혜성 및 신뢰형성에 미치는 영향
• 6) 자선적 책임활동이 호혜성 및 신뢰형성에 미치는 영향
• 7) 호혜성 및 신뢰가 기업이미지에 미치는 영향
• 3. 연구 방법
• 1) 자료수집 및 응답자 특성
• 2) 변수측정 및 절차
• 4. 분석 결과
• 1) 신뢰성 및 타당성 검증
• 2) 가설 검정
• 5. 결론
• 1) 연구결과 요약 및 시사점
• 2) 연구결과의 한계점 및 향후연구
• 참고문헌
• Abstract

참고문헌 (Reference)

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6 한은경, "기업의 사회책임활동이 구매 의도에미치는영향에 관한 연구" 한국방송광고공사 60 (60): 155-177, 2003

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