관광지의 특성, 관광객의 지각된 가치, 만족, 행동의도간의 관계연구 = A Study on the Structural of Characteristics in Tourism Site, Tourists` Perceived Value, Satisfaction and Behavioral Intention

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine losely the determining factors of characteristics for some tourist resorts in term of perceived tourists` value and emotional value. This study also investigates the relations between satisfaction that tourists have gained and the intentioned behaviour which tourists have perceived before. With the view of this, the features` of the tourist spot in this analysis can be classified into the several aspects such as the distinctive quality, service peculiarity, perceived risk and accessibility etc. In addition this study analysed tourists` satisfaction and intentioned behaviour with tourists` perceived value as a parameter. The findings of this study can be summarized into six important points. First, this study testified the consisting factors of the characteristics of the vacation place and how tourists` perceived value was magnified. The characteristics of the tourist spot were classified as natural characteristics, service quality, perceived risk and accessibility. The perceived value that tourists have gained was divided into utility value and pleasing value. Second, this study confirmed that the peculiarity of tourist spot influenced tourists` behaviour. Third, tourists` perceived value influenced the consumers` satisfaction and behavioral intentions. The factor of the value that consumers have was used as a parameter how to verify tourism characteristics which were influenced by the tourists` satisfaction and behaviour intention. Fourth, the factors for the feature of the vacation place except accessibility significantly inspired perceived values of the tourists. Fifth, tourists` perceived utility value and emotional value induced satisfaction for the consumers. This consequence is the same as previous studies of this kind of investigations. Finally tourists` satisfaction significantly influenced tourists` behavioural intention in this analysis.

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