모바일 SNS 이용만족과 습관이 충성도에 미치는 영향

다국어 초록 (Multilingual Abstract)

Generally speaking, user behavior in the post-adoption period is different from that in the pre-adoption period. Users come to make on their experiences of IT use whether they will continue to use it or not. Most theories about the user behaviors in the pre-adoption period are limited in describing them after adoption since they do not consider user’s experiences of using the adopted IT and the beliefs formed by those experiences. Therefore, in this study, we explore user’s experiences and beliefs such as familiarity, satisfaction and habits in the post-adoption period and examine how they affect user’s intention to continue in using Mobile Social Network Service. Through literature reviews, we proposed the conceptual model to explain the role of users’ habits in continuance of IT post-adoption stage. Then, we examine the impact of the constructs to affect the intention to continue using the Mobile SNS.
The results show that the intention to continue to use Mobile SNS is strongly influenced by users’ habits, satisfaction and familiarity; users’ habits is strongly influenced by satisfaction and familiarity; satisfaction is strongly influenced by familiarity.

참고문헌 (Reference)

1 이동훈, "확산되는 소셜 미디어와 기업의 新소통 전략" 삼성경제연구소 (764) : 2010

2 이국용, "지식공유 목적의 가상 커뮤니티 운영전략에 관한 연구" 한국전자거래학회 14 (14): 95-118, 2009

3 김용영, "정보기술 수용 후 주관적 지각 형성 : 사용 경험에서 형성된 습관, 기대일치, 자기효능감의 역할" 한국경영정보학회 18 (18): 25-51, 2008

4 이국용, "온라인 상품검색사이트의 이용후기 특성과 친숙성이 충성도에 미치는 영향" 한국전자거래학회 15 (15): 17-37, 2010

5 고상민, "소셜네트워크서비스와 온라인 사회적 자본：한국과 중국 사례를 중심으로" 한국전자거래학회 15 (15): 103-118, 2010

6 이국용, "가상커뮤니티에서의 구성원 소속감에 영향을 미치는 요인" 한국경영과학회 35 (35): 19-45, 2010

7 Bargh, J. A., "“Conditional Automaticity : Varieties of Automatic Influence in Social Perception and Cognition,” in Unintended Thought" The Guilford Press 3-51, 1989

8 Venkatesh, V., "Why don’t men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior" 24 (24): 115-139, 2000

9 Guinea, A. T., "Why Break the Habit of a Lifetime? Rethinking the Roles of Intention, Habit, and Emotion in Continuing Information Technology Use" 33 (33): 433-444, 2009

10 Venkatesh, V., "User Acceptance of Information Technology : Toward a Unified View" 27 (27): 425-478, 2003

11 Chiu, C. M., "Usability, quality, value and e-learning continuance decisions" 45 (45): 399-416, 2005

12 Shackel, B., "Usability, context, framework, definition, design and evaluation. in: Human Factors for Informatics Usability" Cambridge University Press 21-38, 1991

13 Bhattacherjee, A., "Understanding Information Systems Continuance : An Expectation-Confirmation Model" 25 (25): 351-370, 2001

14 Casalo, L., "The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process" 24 : 325-345, 2008

15 Gokhale R., "The role of experience in discontinuance of IT innovations" 1-7, 2006

16 Flavian, C., "The influence of familiarity and usability on loyalty to online journalistic services : The role of user experience" 13 : 363-375, 2006

17 Flavian, C., "The Role Played by Perceived Usability, Satisfaction and Consumer Trust on Website Loyalty" 43 (43): 1-14, 2006

18 Hair, J. F., "Multivariate Data Analysis, 5thed" Prentice-Hall 2006

19 Limayem, M., "Intention Does Not Always Matter : The Contingent Role of Habit on IT Usage Behavior" 27 (27): 274-286, 2001

20 Lin, C. S., "Integrating perceived playfulness into expectation-confirmation model for web portal context" 42 (42): 683-693, 2005

21 Wang, F., "How can the Web help build customer relationships? An empirical study on e-tailing" 44 (44): 115-129, 2007

22 Limayem, M., "How Habit Limits the Predictive Power of Intention : The Case of Information Systems Continuance" 31 (31): 705-737, 2007

23 Limayem, M., "Force of Habit and Information Systems Usage : Theory and Initial Validation" 4 : 65-97, 2003

24 Hu, P. J., "Examining the Technology Acceptance Model Using Physician Acceptance of Telemedicine Technology" 16 (16): 91-112, 1999

25 Gefen, D., "E-commerce : The Role of Familiarity and Trust" 28 (28): 725-737, 2000

26 Montoya-Weiss, M. M., "Determinants of Online Channel Use and Overal Satisfaction with a Relational Multichannel Service Provider" 31 (31): 448-458, 2003

27 Jiang, P., "Customer intention to return online : price perception, attribute-level performance, and satisfaction unfolding over time" 39 (39): 150-174, 2003

28 Hornbaek, K., "Current practice in measuring usability : Challenges to usability studies and research" 64 (64): 79-102, 2006

29 Lin, H. H., "An examination of the determinants of customer loyalty in mobile commerce contexts" 43 (43): 271-282, 2006

30 Cheung, C. M. K., "A Critical Review of Online Consumer Behavior" 3 (3): 1-19, 2005

31 Jasperson, J. S., "A Comprehensive Conceptualization of Post-Adoptive Behaviors Associated with Information Technology Enabled Work Systems" 29 (29): 525-557, 2005