모바일 애플리케이션 마켓(앱스토어)의 수용의도 영향요인에 관한 연구

목차 (Table of Contents)

• 요약
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구 모형 및 가설 설정
• Ⅳ. 연구 방법
• Ⅴ. 가설 검증 및 분석 결과
• Ⅵ. 결론 및 시사점
• 참고문헌
• Abstract

참고문헌 (Reference)

1 구동모, "혁신기술수용모델(TAM)을 응용한 인터넷쇼핑행동 고찰" 한국경영정보학회 13 (13): 141-170, 2003

2 오규환, "스마트폰 기반 게임 시장 동향:아이폰과 앱스토어를 중심으로" 13 (13): 14-23, 2009

3 양희동, "서비스 호환성과 신뢰가 모바일 서비스 사용 의도에 미치는 영향" 한국경영정보학회 16 (16): 27-46, 2006

4 장정무, "무선인터넷서비스 수용의 영향요인 분석: 플로우이론을 가미한 기술수용모델의 확장" 한국경영정보학회 14 (14): 93-120, 2004

5 이원준, "무선 인터넷 서비스의 사용자 수용" 한국경영정보학회 14 (14): 61-86, 2004

6 구자철, "모바일뱅킹에서의 사용자 수용요인: 확장된 TAM과 Trust를 이용한 실증연구" 한국경영정보학회 16 (16): 159-181, 2006

7 한광현, "모바일게임 플레이 의도의 영향요인 연구" 한국경영정보학회 16 (16): 123-141, 2006

8 김호영, "모바일 인터넷의 사용에 영향을 미치는 중요 요인에 대한 실증적 연구" 한국경영정보학회 12 (12): 89-113, 2002

9 김경규, "모바일 웹 브라우징 서비스의 사용 의도에 영향을 미치는 요인：자기효능감과 사회적 영향" 한국데이타베이스학회 16 (16): 149-168, 2009

10 권지인, "국내외 모바일 애플리케이션 마켓 현황과 시사점" 21 (21): 1-16, 2009

11 이건창, "국내 인터넷 뱅킹 사용자의 이용의도에 영향을 미치는 요인간 관계에 관한 실증연구" 한국경영정보학회 12 (12): 191-212, 2002

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