대형할인점 선택 속성이 소비자의 구매 후 행동에 미치는 영향에 관한 연구

다국어 초록 (Multilingual Abstract)

Competitive Composition of distribution in korea has been being reorganized since distribution market mainly leaded by customary markets, department stores was opened in 1996.
After IMF Crisis a consumption pattern of customers aims at worth-purchasing rationally and substantially with the situation. domestic business world is being reshuffled rapidly.
while it was a competition between department stores and discount stores. now it is changing among off-price stores. For that reason. the era of simple cost power has gone.
The points me not only low mice but also customers satisfaction. Discount stores should concern about three customers needs.
So to speak, what important things are that factors increasing the satisfaction of customers on shopping work complexly.
Now days, when we read carefully about behavior of customers on purchasing at the large store, we could see that owners of store were concentrating on little parts of factors which affected purchasing behavior of customers. therefore, this study is supposed to show which factors are affecting the customers behavior. To see which factors work, this study give's proper evidence that the result analyzed scrutinizingly at every possible way including service quality and physical environment being offered by Large-size stores.

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. 서론
• Ⅱ. 이론적 배경
• Ⅲ. 연구 설계
• Ⅳ. 실증분석결과
• Ⅴ. 결론 및 제언
• 참고문헌