개별여행객의 문화적 동기, 진정성, 충성도의 영향관계 -배낭여행객을 중심으로- = The relationship among cultural motivation, authenticity and loyalty of individual tourist -Focused on backpackers-

다국어 초록 (Multilingual Abstract)

The purpose of this study is to examine the relationship between or among cultural motivation, authenticity and loyalty of backpackers. 390 college students with backpacking experiences were asked to evaluate variables on a 7 point Likert scale. Findings indicated that cultural motivation was a significant antecedent of authenticity and loyalty. Results also indicated that authenticity was positively influenced backpackers loyalty. A number of marketing implications were suggested on the basis of the findings of this paper.

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