커피전문점 종사원의 서비스 지향성과 직무만족, 조직몰입 및 고객지향성간의 다차원 관계 = The multi dimentional relations between the service intention and a job satisfaction, the organizational commitment customer intention of the specialty coffee store employees

다국어 초록 (Multilingual Abstract)

Local coffee brands have been performing aggressive marketing strategies to expand their market share being competitive to international coffee brands which dominate the current market. This study provides internal service strategy that may contribute to creation of customer service value by analysing service orientation, job satisfaction, organizational commitment, and customer orientation. This study also suggests that satisfying, motivating employees called internal customers or one of company`s basic assets is very critical to enhance the service orientation. All the analysis between organizational commitment and the customer intention supported a hypothesis.

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