스포츠센터의 내부마케팅이 내부고객지향성 및 시장지향성에 미치는 영향 = The Effects of the Internal Marketing of Sports Centers on Internal Customer Orientation and Market Orientation

참고문헌 (Reference)

1 "호텔내부마케팅 전략에 관한 실증연구 내부시장지향성 및 내부고객지향성의 성과측정" 경기대학교서비스경영전문대학원 2004

2 "직업무용단의 내부마케팅이 단원 조직동일시에 미치는 영향" 한양대학교대학원 2003

3 "시장지향성의 영향요인과 결과의 인관관계 국내 전문대학을 중심으로" 학술진흥재단 1-39, 1998

4 "스포츠센터 소비자 만족을 위한 내부마케팅 활성화방안 내부서비스 품질을 중심으로" 중부대학교대학원 2004

5 "상업스포츠센터의 시장지향성과 조직성과에 관한 연구" 15 (15): 691-700, 2004

6 "내부고객지향성과 시장지향성의 관계에 관한 연구" 부산대학교대학원 2002

7 "골프장 서비스조직의 시장지향성과 경영성과에 과한 연구" 경희대학교대학원 2005

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