국제경영 : 기술개발,네트워크 역량과 경영성과간 관계에서 국제마케팅 활동의 매개적 역할에 관한 연구 = International Management : A Study on Mediating Effect of International Marketing Activity between R&D and Network Capabilities and Performance of Korean INNOBIZs

다국어 초록 (Multilingual Abstract)

This study researched relationship between R&D capability(TC), Network capability(NC), International marketing activity(IMA) and effect to performance of Korean globalizing INNOBIZs. In former research, they found out that TC, NC, IMA effect to performance directly. But they didn`t focus on the relationship between the variables and Korean INNOBIZs. Recently, Global environment of competition is getting more and more complicated. So even the companies develop the excellent product, the companies can not get superior performance than competitor as long as the company combine with IMA or NC. In this study, empirical analysis performed using covariance structural analysis for Korean INNOBIZs. As we know in former research, TC and IMA have a positive effect on performance directly. But NC does not have a direct effect on performance. Also we found out TC and NC intermediated by MC have positive effect on performance. This result is theoretically and practically suggestive that using the company developed NC in International IMA effect on Performance.

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