1 박세훈, "현상유지편향을 조절하는 요인에 관한 연구" 한국마케팅학회 24 (24): 149-171, 2009
2 하영원, "혁신적 컨버전스 제품의 범주화에 있어 비분석적 제품정보 제시의 역할" 한국마케팅학회 21 (21): 81-99, 2006
3 박세훈, "쾌락적 제품과 실용적 제품의 소비자 선택에 미치는 죄책감 효과" 한국마케팅학회 20 (20): 21-44, 2005
4 주우진, "주식투자자의 정서적 예측과 투자성과 간의 관계: 전문투자자와 일반투자자의 비교 분석" 한국마케팅학회 24 (24): 131-150, 2009
5 나준희, "조절적 동기가 시간적 분리 프레이밍 효과에 미치는 영향" 한국경영학회 35 (35): 1283-1307, 2006
6 김귀곤, "제품범주정보 현저성이 브랜드확장 평가에 미치는 영향: 동서양 비교문화적 접근" 한국마케팅학회 24 (24): 29-50, 2009
7 송시연, "자아조절자원(self regulatory resource)과 과제유형(task type)이 선한 제품(virtue products)과 악한 제품(vice products) 간 의사결정에 미치는 효과" 한국소비자학회 20 (20): 1-25, 2009
8 차태훈, "옵션프레이밍에 따른 소비자의 옵션선택에 대한 추가 발견 : 구매목적과 자기감시성의 역할" 한국소비자학회 17 (17): 43-58, 2006
9 허종호, "옵션 프레이밍 효과에 대한 옵션유형과 조절적 동기의 조절적 역할" 한국마케팅학회 22 (22): 141-159, 2007
10 박종철, "온라인 포인트 활용에 대한 소비자 선호에 관한 연구:소비자 조절초점, 포인트 적립수준 및 적립과정의 영향" 한국소비자학회 19 (19): 213-231, 2008
11 류강석, "소비자의 조절초점이 타협대안의 선택에 미치는 영향" 한국마케팅학회 21 (21): 49-66, 2006
12 김경미, "소비자의 조절초점과 팽창가격 할인광고의 효과" 한국마케팅학회 23 (23): 197-218, 2008
13 최낙환, "소비자의 제품평가에 대한 제품 향기의 효과에 관한 연구" 한국경영학회 34 (34): 1-25, 2005
14 전인수, "소비자 후회: 사후가정사고의 영향 및 후회해소노력이 구매후 행동에 미치는 영향" 한국마케팅학회 21 (21): 165-187, 2006
15 하영원, "소비자 의사결정-정보처리적 접근을 중심으로" 11 (11): 1-38, 2000
16 남수정, "소비에 대한 자기조절이 소비생활 만족도에 미치는 영향" 한국소비자학회 18 (18): 1-18, 2007
17 나준희, "브랜드 확장에 있어서 시간적 거리를 이용한 프리어나운싱의 효과" 한국마케팅학회 22 (22): 1-17, 2007
18 나준희, "보상 프로그램의 평가에 있어서 조절동기의 효과" 한국경영학회 37 (37): 1547-1567, 2008
19 이한준, "기업의 사회적 책임활동이 제품 및 기업평가에 미치는 영향: 신뢰의 매개역할을 중심으로" 한국마케팅학회 24 (24): 231-250, 2009
20 하영원, "구매시기와 사용시기간의 시간적 간격이 구매의도에 미치는 효과:구매동기와 가격할인요소의 조절적 영향" 한국마케팅학회 22 (22): 141-155, 2007
21 Aaker, Jennifer L., "‘I’Seek Pleasures and ‘We’ Avoid Pains:The Role of Self-Regulatory Goals in Information Processing and Persuasion" 28 (28): 33-49, 2001
22 Wheeler, S. Christian, "When the Same Prime Leads to Different Effects" 34 (34): 357-368, 2007
23 Shapiro, Stewart, "When an Ad’s Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure" 26 (26): 16-36, 1999
24 Thompson, Debora Viana, "When Mental Simulation Hinders Behavior:The Effects of Process-Oriented Thinking on Decision Difficulty and Performance" 36 (36): 562-574, 2009
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27 Raghunathan, Rajagopal, "Walking the Hedonic Product Treadmill:Default Contrast and Mood-Based Assimilation in Judgments of Predicted Happiness with a Target Product" 28 (28): 355-368, 2001
28 Wilcox, Keith, "Vicarious Goal Fulfillment:When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision" 36 (36): 380-393, 2009
29 Sela, Aner, "Variety, Vice, and Virtue: How Assortment Size Influences Option Choice" 35 (35): 941-951, 2009
30 Torelli, Carlos J., "Values as Predictors of Judgments and Behaviors:The Role of Abstract and Concrete Mindsets" 96 (96): 231-247, 2009
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33 Sela, Aner, "Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?" 36 (36): 418-433, 2009
34 Higgins, E. Tory, "Transfer of Value from Fit" 84 (84): 1140-1153, 2003
35 Fishbach, Ayelet, "Together or Apart:When Goals and Temptations Complement versus Compete" 94 (94): 547-559, 2008
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40 Smeesters, Dirk, "The Role of Interpersonal Perceptions in the Prime-to-Behavior Pathway" 96 (96): 395-414, 2008
41 Liberman, Nira, "The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions:A Test of Temporal Construal Theory" 75 (75): 5-18, 1998
42 Dijksterhuis, Ap, "The Relation between Perception and Behavior,or How to Win a Game of Trivial Pursuit" 74 (74): 865-877, 1998
43 Dijksterhuis, Ap, "The Perception-Behavior Expressway:Automatic Effects of Social Perception on Social Behavior" 33 : 1-40, 2001
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45 Dempsey, Melanie A., "The Influence of Implicit Attitudes on Choice When Consumers AreConfronted with Conflicting Attribute Information"
46 Meyers-Levy, Joan, "The Influence of Ceiling Height:The Effect of Priming on the Type of Processing That People Use" 34 (34): 174-186, 2007
47 Freitas, Antonio L., "The Influence of Abstract and Concrete Mindsets on Anticipating and Guiding Others’ Self-Regulatory Efforts" 40 (40): 739-752, 2004
48 Zhao, Guangzhi, "The Impact of Regulatory Focus on Adolescents’Response to Antismoking Advertising Campaigns" 44 (44): 671-687, 2007
49 Nam, Myungwoo, "The Effects of a Different Category Context on Target Brand Evaluations" 35 (35): 668-679, 2008
50 Wheeler, S. Christian, "The Effects of Stereotype Activation on Behavior:A Review of Possible Mechanisms" 127 (127): 797-826, 2001
51 정형식, "The Effects of Self-Regulatory Focus on Consumers' Attitude in Advertising and WOM Situations" 한국경영학회 37 (37): 355-374, 2008
52 Scott, Maura L., "The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters" 35 (35): 391-405, 2008
53 Friedman, Roland S., "The Effects of Promotion and Prevention Cues on Creativity" 81 (81): 1001-1013, 2001
54 Zemack-Rugar, Yael, "The Effects of Nonconsciously Priming Emotion Concepts on Behavior" 93 (93): 927-939, 2007
55 Shapiro, Stewart, "The Effects of Incidental Ad Exposure on the Formation of Consideration Sets" 24 (24): 94-104, 1997
56 Yi, Youjae, "The Effects of Contextual Priming in Print Advertisements" 17 (17): 215-222, 1990
57 Li, Xiuping, "The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience" 34 (34): 649-656, 2008
58 Liberman, Nira, "The Effect of Level of Construal on Temporal Distance of Activity Enactment" 43 (43): 143-149, 2007
59 Briley, Donnel A., "The Effect of Group Membership Salience on the Avoidance of Negative Outcomes:Implications for Social and Consumer Decisions" 29 (29): 400-415, 2002
60 Lee, Angela Y., "The Effect of Conceptual and Perceptual Fluencyon Brand Evaluation" 41 (41): 151-165, 2004
61 Thomas, Manoj, "The Ease-of-Computation Effect:The Interplay of Metacognitive Experiences and Naïve Theories in Judgments of Price Differences" 46 (46): 81-91, 2009
62 Nordgren, Loran F., "The Devil Is in the Deliberation:Thinking Too Much Reduces Preference Consistency" 36 (36): 39-46, 2009
63 Schwarz, Norbert, "The Availability Heuristic Revisited:Ease of Recall and Content of Recall as Distinct Sources of Information, in in Heuristics and Biases: The Psychology of Intuitive Judgments" Cambridge University Press 103-119, 2002
64 Geyskens, Kelly, "Tempt Me Just a Little Bit More:The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption" 35 (35): 600-610, 2008
65 Trope, Yaccov, "Temporal Construal and Time-Dependent Changes in Preference" 79 (79): 876-889, 2000
66 Trope, Yaccov, "Temporal Construal" 110 (110): 403-421, 2003
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68 Vohs, Kathleen D., "Spent Resources:Self-Regulatory Resource Availability Affects Impulse Buying" 33 (33): 537-547, 2007
69 Vohs, Kathleen D., "Self-Regulatory Failure:A Resource-Depletion Approach" 11 (11): 249-254, 2000
70 Vohs, Kathleen D., "Self-Regulation and Self-Presentation:Regulatory Resource Depletion Impairs Impression Management and Effortful Self-Presentation Depletes Regulatory Resources" 16 (16): 215-221, 2005
71 Kivetz, Ran, "Self-Control for the Righteous:Toward a Theory of Precommitment to Indulgence" 29 (29): 199-217, 2002
72 Levav, Jonathan, "Seeking Freedom through Variety" 36 (36): 600-610, 2009
73 Kivetz, Ran, "Repenting Hyperopia:An Analysis of Self-Control Regrets" 33 (33): 273-282, 2006
74 Freitas, Antonio L., "Regulatory Fit and Resisting Temptation During Goal Pursuit" 38 (38): 291-298, 2002
75 Cesario, Joseph, "Regulatory Fit and Persuasion:Transfer From ‘Feeling Right’" 86 (86): 388-404, 2004
76 Mukhopadhyay, Anirban, "Recalling Past Temptations:An Information Processing Perspective on the Dynamics of Self Control" 35 (35): 586-599, 2008
77 Labroo, Aparna A., "Psychological Distancing:Why Happiness Helps You See the Big Picture" 35 (35): 800-809, 2009
78 Zhou, Rongrong, "Promotion and Prevention across Mental Accounts:When Financial Products Dictate Consumers’ Investment Goals" 31 (31): 125-135, 2004
79 Higgins, E. Tory, "Promotion and Prevention Strategies for Self-Regulation:A motivated Cognition Perspective, in Handbook of self-regulation: Research, theory and applications" Guilford Press 171-187, 2004
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83 Janiszewski, Chris, "Preattentive Mere Exposure Effects" 20 (20): 376-392, 1993
84 Malaviya, Prashant, "Parity Product Features Can Enhance or Dilute Brand Evaluation:The Influence of Goal Orientation and Presentation Format" 36 (36): 112-121, 2009
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87 Tanner, Robin J., "Of Chameleons and Consumption:The Impact of Mimicry on Choice and Preferences" 34 (34): 754-766, 2008
88 Chartrand, Tanya L., "Nonconscious Goals and Consumer Choice" 35 (35): 189-201, 2008
89 Avramova, Yana R., "Moods as Spotlights:The Influence of Mood on Accessibility Effects" 95 (95): 542-554, 2008
90 Schwarz, Norbert, "Metacognitive Experiences in Consumer Judgment and Decision Making" 14 (14): 332-348, 2004
91 Schwarz, Norbert, "Metacognitive Experiences and the Intricacies of Setting People Straight:Implications for Debiasing and Public Information Campaigns" 39 : 127-161, 2007
92 Park, Jongwon, "Memory-Based Product Judgments:Effects of Involvement at Encoding and Retrieval" 21 (21): 534-547, 1994
93 Dhar, Ravi, "Making Complementary Choices in Consumption Episodes:Highlighting versus Balancing" 36 (36): 29-44, 1999
94 Johar, Gita Venkataramani, "MAPping the Frontiers:Theoretical Advances in Consumer Research on Memory,Affect,and Persuasion" 33 (33): 139-149, 2006
95 Fitzsimons, Gavan J., "License to Sin:The Liberating Role of Reporting Expectations" 34 (34): 22-37, 2007
96 Fishbach, Ayelet, "Leading Us Not Into Temptation:Momentary Allurements Elicit Overriding Goals Activation" 84 (84): 296-309, 2003
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98 Okada, Erica Mina, "Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods" 42 (42): 43-53, 2005
99 Hamilton, Rebecca W., "Is There a Substitute for Direct Experience? Comparing Consumers’ Preferences after Direct and Indirect Product Experiences" 34 (34): 546-555, 2007
100 Simonson, Itamar, "Influences of Anticipating Regret and Responsibility on Purchase Decisions" 19 (19): 105-118, 1992
101 Albarracin, Dolores, "Increasing and Decreasing Motor and Cognitive Output:A Model of General Action and Inaction Goals" 95 (95): 510-523, 2008
102 Forehand, Mark R., "Implicit Assimilation and Explicit Contrast:A Set/Reset Model of Response to Celebrity Voice-Overs" 32 (32): 435-441, 2005
103 Gollwitzer, Peter M., "Implementation Intentions: Strong Effects of Simple Plans" 54 (54): 493-503, 1999
104 Gilbert, Daniel T., "Immune Neglect:A Source of Durability Bias in Affective Forecasting" 75 (75): 617-638, 1998
105 Pham, Michel Tuan, "Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion" 30 (30): 503-518, 2004
106 Avnet, Tamar, "How Regulatory Fit Affects Value in Consumer Choice and Opinions" 43 (43): 1-10, 2006
107 Shiv, Baba, "Heart and Mind in Conflict:The Interplay of Affect and Cognition in Consumer Decision Making" 26 (26): 278-292, 1999
108 Labroo, Aparna A., "Half the Thrill Is in the Chase:Twisted Inferences from Embodied Cognitions and Brand Evaluation" 37 (37): 143-158, 2010
109 Mussweiler, Thomas, "Going Back to Donald:How Comparisons Shape Judgmental Priming Effects" 95 (95): 1295-1315, 2008
110 Fishbach, Ayelet, "Goals as Excuses or Guides:The Liberating Effect of Perceived Goal Progress on Choice" 32 (32): 370-377, 2005
111 Chernev, Alexander, "Goal Orientation and Consumer Preference for the Status Quo" 31 (31): 557-65, 2004
112 Liu, Wendy, "Focusing on Desirability:The Effect of Decision Interruption and Suspension on Preferences" 35 (35): 640-652, 2008
113 Wilson, Timothy D., "Focalism:A Source of Durability Bias in Affective Forecasting" 78 (78): 821-836, 2000
114 Do Vale, Rita Coelho, "Flying under the Radar:Perverse Package Size Effects on Consumption Self Regulation" 35 (35): 380-390, 2008
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117 Nelson, Leif D., "Enhancing the Television Viewing Experience through Commercial Interruptions" 36 (36): 160-172, 2009
118 Meyers-Levy, Joan, "Elaborating on Elaboration:The Distinction between Relational and Item Specific Elaboration" 18 (18): 358-367, 1991
119 Kim, Kyeongheui, "Effects of Temporal and Social Distance on Consumer Evaluations" 35 (35): 706-713, 2008
120 Kim, Yeung-Jo, "Effects of Temporal Distance and Memory on Consumer Judgments" 36 (36): 634-645, 2009
121 Park, Jongwon, "Effects of Priming a Bipolar Attribute Concept on Dimension Versus Concept-Specific Activation of Semantic Memory" 81 (81): 405-420, 2001
122 Yeo, Junsang, "Effects of Parent-Extension Similarity and Self Regulatory Focus on Evaluations of Brand Extensions" 16 (16): 272-282, 2006
123 Deighton, John, "Editorial:Broadening the Scope of Consumer Research" 36 (36): 5-7, 2010
124 Evans, Johathan St. B. B., "Dual-Processing Accounts of Reasoning,Judgment,and Social Cognition" 59 : 255-278, 2008
125 Chaiken, Shelly, "Dual Process Theories in Social Psychology" The Guilford Press 1999
126 Berger, Jonah, "Dogs on the Street,Pumas on Your Feet:How Cues in the Environment Influence Product Evaluation and Choice" 45 (45): 1-14, 2008
127 Krishna, Aradhna, "Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues" 34 (34): 807-818, 2008
128 Xu, Jing, "Do We Really Need a Reason to Indulge?" 46 (46): 25-36, 2009
129 Idson, Lorraine Chen, "Distinguishing Gains from Nonlosses and Losses from Non-Gains:A Regulatory Focus Perspective on Hedonic Intensity" 36 (36): 252-274, 2000
130 Lee, Hyun Jung, "Disposition Effects and Underlying Mechanisms in e-Trading of Stocks" 45 (45): 362-378, 2008
131 Monga, Alokparna Basu, "Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking" 33 (33): 529-536, 2007
132 Krishnamurthy, Parthasarathy, "Counterfactual Thinking and Advertising Responses" 28 (28): 650-658, 2002
133 Zhang, Ying, "Counteractive Construal in Consumer Goal Pursuit" 37 (37): 129-142, 2010
134 Moskowitz, Gordon B., "Contrast Effects as Determined by the Type of Prime:Trait versus Exemplar Primes Initiate Processing Strategies That Differ in How Accessible Constructs Are Used" 76 (76): 911-927, 1999
135 Kim, Kyeongheui, "Context Effects in Diverse-Category Brand Environments:The Influence of Target Product Positioning and Consumers' Processing Mind-Set" 34 (34): 882-896, 2008
136 Meyers-Levy, Joan, "Context Effects from Bodily Sensations:Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance" 37 (37): 1-14, 2010
137 Meyers-Levy, Joan, "Context Effects at Encoding and Judgment in Consumption Settings:The Role of Cognitive Resources" 24 (24): 1-14, 1997
138 Laran, Juliano, "Context Dependent Effects of Goal Primes" 35 (35): 653-667, 2008
139 Wertenbroch, Klaus, "Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice" 17 (17): 317-337, 1998
140 Kim, Hakkyun, "Consumer Response to Brand Extensions:Construal Level as a Moderator of the Importance of Perceived Fit" 18 (18): 116-126, 2008
141 Loken, Barbara, "Consumer Psychology:Categorization,Inferences,Affect,and Persuasion" 57 : 453-485, 2006
142 Rajagopal, Priyali, "Consumer Evaluations of Hybrid Products" 36 (36): 232-241, 2009
143 Dhar, Ravi, "Consumer Choice between Hedonic and Utilitarian Goods" 37 (37): 60-71, 2000
144 Fujita, Kentaro, "Construal Levels and Self-Control" 90 (90): 351-367, 2006
145 Trope, Yaccov, "Construal Levels and Psychological Distance:Effects on Representation,Prediction,Evaluation,and Behavior" 17 (17): 83-95, 2007
146 Trope, Yaccov, "Construal Level Theory of Psychological Distance" 117 (117): 440-463, 2010
147 Mourali, Mehdi, "Compromise and Attraction Effects under Prevention and Promotion Motivations" 34 (34): 234-247, 2007
148 Stapel, Diederik A., "Categories of Category Accessibility:The Impact of Trait Concept versus Exemplar Priming on Person Judgments" 33 (33): 44-76, 1997
149 Gibson, Bryan, "Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test" 35 (35): 178-188, 2008
150 Lee, Angela Y., "Bringing the Frame into Focus:The Influence of Regulatory Fit on Processing Fluency and Persuasion" 86 (86): 205-218, 2004
151 Shine, Byung Chul, "Brand Synergy Effects in Multiple Brand Extensions" 44 (44): 663-670, 2007
152 Van den Bergh, Bram, "Bikinis Instigate Generalized Impatience in Intertemporal Choice" 35 (35): 85-97, 2008
153 Bargh, John A., "Automaticity of Social Behavior:Direct Effects of Trait Construct and Stereotype Activation on Action" 71 (71): 230-244, 1996
154 Fitzsimons, Grainne M., "Automatic Effects of Brand Exposure on Motivated Behavior:How Apple Makes You"Think Different"" 35 (35): 21-35, 2008
155 Martin, Leonard L., "Assimilation and Contrast as a Function of People's Willingness to Expend Effort in Forming an Impression" 59 (59): 27-37, 1990
156 Cheema, Amar, "Anytime Versus Only:Mind-Sets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation" 45 (45): 462-472, 2008
157 Wang, Jing, "Anticipating Adaptation to Products" 36 (36): 149-159, 2009
158 Centerbar, David B., "Affective Incoherence:When Affective Concepts and Embodied Reactions Clash" 94 (94): 560-578, 2008
159 Wilson, Timothy D., "Affective Forecasting" 35 : 345-411, 2003
160 Higgins, E. Tory, "Achievement Orientations from Subjective Histories of Success:Promotion Pride versus Prevention Pride" 31 (31): 3-23, 2001
161 Wilson, Timothy D., "A model of Dual Attitudes" 107 (107): 101-126, 2000
162 Nenkov, Gergana Y., "A Short Form of the Maximization Scale:Factor Structure,Reliability and Validity Studies" 3 (3): 371-388, 2008
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